The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.
In only four months, Allergan’s unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.
The opportunity to reach the millennial audience is great, and there’s a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Excedrin jumped at the chance to help relieve an angry fan’s headache when he missed opening day of the New York Mets season due to train delays.
Geeta Wilson is VP of consumer experience at Humana.
The drugmaker worked with creative agency BBDO and PR firm Marina Maher Communications to develop the campaign.
Takeda launched four new superheroes whose lives have been touched by inflammatory bowel disease (IBD), with the help of PR agency Ketchum.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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