Digital Health

All articles by Digital Health

Why healthcare marketers need to reach consumers through their mobile devices
Why healthcare marketers need to reach consumers through their mobile devices
Jack O'Brien
May 6, 2022
12:10 pm

With spending on digital ads on the rise, marketers need to gain consumer mind- and wallet-share quickly or lose out, according to AdTheorent CEO Jim Lawson.

Q&A: Carium co-founder weighs in on White House digital health initiative
Q&A: Carium co-founder weighs in on White House digital health initiative
Lecia Bushak
April 11, 2022
4:34 pm

A first “listening session” for the Community Connected Health initiative was held at the White House last week.

Akili recruits gaming vet as chief product officer
Akili recruits gaming vet as chief product officer
Marc Iskowitz
March 21, 2022
7:00 am

Jon David, a tenured video-game executive, will work closely with others in Akili’s C-suite.

‘Alexa, I want to talk to a doctor’: Amazon, Teladoc partner on virtual care
‘Alexa, I want to talk to a doctor’: Amazon, Teladoc partner on virtual care
Lecia Bushak
March 3, 2022
10:17 am

The partnership will facilitate virtual care via Alexa-enabled devices.

Google’s Android announcement compels marketers to harness real world data
Google’s Android announcement compels marketers to harness real world data
John Seaner, chief marketing officer, Swoop
February 28, 2022
9:00 am

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Thirty Madison and Nurx to combine
Thirty Madison and Nurx to combine
Marc Iskowitz
February 10, 2022
2:30 pm

The online prescription platforms will merge under the Thirty Madison brand.

Doing digital differently: Innovation, NFTs and more
Doing digital differently: Innovation, NFTs and more
John Newton
January 28, 2022
10:30 am

Goodbye, tactical silos. Hello, balancing the ‘now’ with the ‘new.’

MM+M Podcast 1.18.22: Digital health’s funding frenzy (and what it means)
MM+M Podcast 1.18.22: Digital health’s funding frenzy (and what it means)
MM+M Staff
January 18, 2022
1:00 pm

Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players.

With SPAC deal pending, things aren’t peachy at Pear
With SPAC deal pending, things aren’t peachy at Pear
Marc Iskowitz
November 17, 2021
2:30 pm

With the closing of the company’s SPAC deal on the horizon, a business update only fueled additional concerns.

Golin puts Joe Doyle in charge of US digital healthcare
Golin puts Joe Doyle in charge of US digital healthcare
Aleda Stam
November 17, 2021
9:00 am

The newly created position expands Golin’s healthcare team with a focus on data and analytics.

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