Cancer Therapy Advisor recognized as top breast cancer app
App recognized among category’s best by Healthline for fifth straight year.
Digital Health
Zocdoc takes lighthearted approach to healthcare in first national TV campaign
The online appointment booking service promotes its platform and expansion into telehealth.
Five things for pharma marketers to know: Thursday, August 6, 2020
Teladoc buys Livongo for $18.5b; U.S. has worst COVID-19 outbreak globally; Coronavirus testing decreases.
Pharma leans on digital health to maintain adherence during pandemic
Digital and telehealth start-ups are shoring up pharma’s patient-support capacity as it seeks to re-engage the chronic-disease population. Will the adherence gains endure?
MM&M Marketers@Home Podcast 5.14.2020: Digital medicine’s post-COVID value proposition
Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus.
Medisafe partners with Everyday Health to deliver COVID-19 content to users
Everyday Health is delivering condition-specific coronavirus content to Medisafe’s mobile users.
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
Government, researchers and big tech team up for digital COVID-19 tools
Apple, Facebook and Verily are working on digital tools to help track infections and inform the public about the virus.
Survey: More than half of patients concerned that COVID-19 will affect medication regimen
A survey from digital health company Medisafe found 56% of patients and caregivers had this concern and the company quickly responded to those concerns.
More doctors are adopting technology, and pharma marketers are changing tack to reach them
Physicians’ appetite for digital tools grew markedly the last three years, per new research. A separate study finds a similar dynamic playing out in marketing.
