The drugmaker’s new EVP of worldwide commercial operations also talks about tackling medication access, product launches, and starting a commercial team from scratch.
Drugmakers set their sights on the next potential blockbuster disease: NASH
When the Career and Salary Survey made its debut, in 1987, Eli Lilly’s Prozac led the list of mass-market drug launches and AIDS therapy had taken a big step forward with the approval of GlaxoSmithKline’s AZT, a year earlier.
Five things for pharma marketers to know: Friday, August 12, 2016
Imagine if the agencies pitching us mocha lattes faced these consumer beliefs: The latte will hurt when I drink it. The latte might leave me with a rash or cause me to vomit.
Merck educates doctors about biosimilars, long before it will sell one in the U.S.