Britain says Bristol-Myers Squibb’s Opdivo is too expensive; Calpers reports 32% boost in specialty drug spending; NIH is funding fewer clinical trials
Pfizer taps corporate affairs leads as part of reorganization
Pfizer selected MacKay Jimeson and Niesha Foster as corporate affairs category leads after a reorganization of the company’s global innovative pharma business.
Initiatives in Europe follow the US example when it comes to requiring manufacturers to report information about financial relationships with physicians.
An Open Letter: Allowing Regional Flexibility Bolsters Global Branding
We’re not out to reinvent the wheel if we don’t have to but we will need to localize the campaign for New Zealand and do what is right for our physicians and our patients.
J&J turns to digital marketing in China; GSK closes North Carolina facility; Kim Kardashian West’s promotion of Diclegis increased online conversations about the brand
Wunderman Health acquires ABS Creative
July 30, 2015
7:21 pm
The New York-based agency took a majority stake in the full-service healthcare agency.