Click HERE to read the August digital edition in full! MM&M’s HALL OF FEMME: We take a look back at the third annual MM&M Hall of Femme conference and induction ceremony, recapping the day’s learnings and exploring next steps in the industry’s push for greater gender parity and diversity. HCP ENGAGEMENT: BREAKING THE NO-SEE BARRIER:…
Digital deliverance: 4 ways marketers can make content more engaging for HCPs
Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
Health brands need to consider the human side of patients, HCPs, and stakeholders
As HCPs continue to be stretched for time to diagnose and interact with patients, health bots could help reduce HCP workload and drive patient engagement.
Speaker bureaus must change to stay relevant, experts say
Amidst the massive technological and social changes upending the societal status quo, the culture of doctors around the globe is also in flux. Technology must be humanized to advance care. McCann Health’s “Truth About Doctors” study uncovers what this means for pharma marketers and how the industry can help doctors future-proof their profession.
Doctors seek more transparency from drugmakers: ePharma panel