Four years in the making, the Eversana tool is designed to orchestrate touchpoints for brands while reducing marketing waste.
MM+M spoke with Nancy Phelan, SVP of omnichannel activation at Indegene, about how to best adapt to the biggest new trends in omnichannel.
Luis is scoped with creating an omnichannel engagement strategy center of excellence across North America.
CMI Media Group, a 2022 MM+M Agency 100 honoree, detailed the future of omnichannel strategies in its latest Media Vitals report.
Many companies have set their sights on an omnichannel strategy, but are still not fully executing it.
The deal calls for Indegene to handle the drugmaker’s omnichannel operations globally.
Panelists discussed whether omnichannel is over and what to expect from CTV’s growth in coming years.
The organization’s Elevalt tool is designed to remove guesswork from the omnichannel marketing mix.
Medical marketing is in the midst of a transition from multichannel marketing to omnichannel strategies.
We present this supplement, a road map of tips, trends, and data to help healthcare brands reach multichannel engagement.
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