Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled “Synchronized HCP and consumer campaigns: At the point of care and beyond.”
Back to the Future: Print media thrives in point of care
Not only isn’t print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it’s thriving in a most unlikely environment: the point of care
Up to 20% of pharma brands moving digital media spend to point-of-care
Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.