The U.K.-headquartered agency will use the buyout money to expand its U.S. footprint beyond the Boston area.
It remains a buyer’s market, but longer-term ramifications for the healthcare marketing space abound.
Lumanity’s launch caps a series of acquisitions by Arsenal Capital that started in 2020.
The deal underscores a sobering fact: No single player has locked in a digital vision for health.
The PE firm has snapped up U.S. market access agency Cyan Health.
Founder and chairman Steven Michaelson says the agency will do what it’s always done, ‘but on such a bigger level.’
Amulet has focused investments on digital media in pharma.
Unlike 20 years ago, private equity firms recognize that the role of marcoms has evolved significantly and is now a critical element of the boardroom discussion.
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