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Pipeline New data expected at lung-cancer conference on experimental drug combos

New data expected at lung-cancer conference on experimental drug combos

The conference will offer a glimpse at new data testing possible treatment strategies for combination therapies in the first-line setting.

Campaigns Sandoz: Zarxio marketing to be similar to a branded-drug launch

Sandoz: Zarxio marketing to be similar to a branded-drug launch

Sandoz plans to take a branded approach as it launches the first FDA-approved biosimilar product.

Pipeline Five things for pharma marketers to know: Thursday, September 3, 2015

Five things for pharma marketers to know: Thursday, September 3, 2015

Novartis launches Zarxio, the first US biosimilar; UCB sells its generic business; one-third of children with ADHD are diagnosed before they turn six

Agency ZS opens office in Singapore

ZS opens office in Singapore

Advertising and marketing agencies turn their attention to the pharma market in the Asia-Pacific region.

Legal/Regulatory Judge's ruling allows Sandoz to begin marketing its biosimilar Zarxio

Judge's ruling allows Sandoz to begin marketing its biosimilar Zarxio

The motion denied Amgen's bid for a temporary injunction that would have prevented the launch of Zarxio, the first FDA-approved biosimilar and a competitor to Amgen's Neupogen.

Pipeline Five things for pharma marketers to know: Wednesday, September 2

Five things for pharma marketers to know: Wednesday, September 2

Novartis and Amgen form neuroscience collaboration; the FDA approves a drug for people undergoing chemotherapy; a judge considers denying Pfizer's request to toss federal lawsuit

Agency Domanico, founding creative behind Draftfcb Healthcare, passes away at 74

Domanico, founding creative behind Draftfcb Healthcare, passes away at 74

The longtime creative director was instrumental in building the powerhouse agency that is now called FCB Health.

Corporate Google and Sanofi partner in diabetes

Google and Sanofi partner in diabetes

The search giant and the drugmaker will develop new tools to monitor the disease and improve patient outcomes.

Corporate Five things for pharma marketers to know: Tuesday, September 1

Five things for pharma marketers to know: Tuesday, September 1

Amgen gives hefty discount to Repatha in Europe; Valeant partners with AstraZeneca on controversial psoriasis drug; Pfizer now offers single packages of Viagra

Data/Analytics Pharma sales forces should act more like 'outcomes advocates'

Pharma sales forces should act more like 'outcomes advocates'

Sales reps that focus on creating value for HCPs could find new opportunities and improved access to those physicians, according to Accenture.

In Depth

In Depth

Social Engagement: Leveling the Field

Brand Development Strategies: Golden Oldies

Mobile Marketing: Dial M for Launch

Professional Ad Report: Staying Power

Therapeutic Focus: Women's Health

Back Talk: Is Cost Myopia Unfocused?

Private View: The Lions Share