Changing pharma demands and the ever-expanding skills of job seekers (tech, UX, search, mobile) have altered agency team structure. How must agency-client relations change to keep to the new model?
With unprecedented numbers of practices locking out sales reps, pharma companies are being forced to do a better job of engaging HCPs in other ways
Obama's precision medicine initiative looks set for bipartisan support, Valeant has offered $296 million to buy Dendreon and researchers say Roche's Tamiflu works.
You've seen the ads touting a "Day of Disruption." Here's the scoop on MM&M's first ever Transforming Healthcare conference.
With POC on the march, the FDA will have to stretch its monitoring efforts to keep up
Safety information is knowledge. And, in the pursuit of public health, knowledge is power
Sandoz will need to put across the biosimilar concept to doctors as it challenges Neupogen and Teva's Granix
Brent Scholz is group creative director, Intouch Solutions
Shane Mayer, VP, client services at InTouch Solutions
Cindy Whitehead, CEO, Sprout Pharmaceuticals
This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.