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Webcasts Mobile Apps Relieve Confusion for All Hospital- Goers—Yes, Even Grandpa

Mobile Apps Relieve Confusion for All Hospital- Goers—Yes, Even Grandpa

In this webinar, we'll discuss how mobile apps are changing the healthcare journey for patients and visitors from all walks of life.

Features MAHF 2015: An Evening of Icons

MAHF 2015: An Evening of Icons

The industry celebrated its most precious asset—its people—at The Pierre in New York City on February 3 with a dinner honoring the two most recent inductees to the Medical Advertising Hall of Fame and the 2015 "Future Famers"

Pharmaceutical Five things for pharma marketers to know: Friday, February 27

Five things for pharma marketers to know: Friday, February 27

Novartis heart failure drug's trial changed due to Alzheimer's disease concerns; Gilead appears to be stashing profits overseas; BMS releases high cure rate data for its investigational HCV combination.

Features How to Win an MM&M Award: 2015

How to Win an MM&M Award: 2015

You have fewer than six weeks to enter the MM&M Awards. No problem. Follow our checklist of Do's and Don'ts and tune in to our webcast on March 24 for more tips.

Sales 5 Steps to Successful Key Account Management

5 Steps to Successful Key Account Management

The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.

Features Viewpoint: Putting analytics into commercial strategy

Viewpoint: Putting analytics into commercial strategy

Sales reps, supported by rich customer data, will become relationship managers

Careers Upward Move: Christine Petersen

Upward Move: Christine Petersen

Careers At Work With: Dave Mihalovic

At Work With: Dave Mihalovic

Features Washington Insider: John Kamp

Washington Insider: John Kamp

The FDA must address its policies to accommodate the new medical and media environment

Features Private View: Affirming Faith in Humanity

Private View: Affirming Faith in Humanity

Healthcare has amazing content at its disposal but it isn't enough to just lay it out there (especially with bland stock photography)

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.