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Pharmaceutical Five things for pharma marketers to know: Friday, October 31

Five things for pharma marketers to know: Friday, October 31

Bristol-Myers Squibb's Opdivo improves survival rate in lung cancer patients; Businessweek says new Viagra spot targets a younger audience; NIH launches database to keep track of different countries' clinical trial regulations

Features Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Is guidance stifling social media?

Recent FDA draft guidance was meant to help companies create FDA-compliant tweets and handle third-party misinformation on the web. What other obstacles lie in the path of effective social media use?

Features Upward Move: Jose Rivera

Upward Move: Jose Rivera

Jose Rivera. EVP, account director, Concentric

Features At Work With: Chris Nelson

At Work With: Chris Nelson

Chris Nelson, VP of analytics and inbound marketing, Intouch Solutions

Features Washington Insider: Mistruths and half-truths about oncology meds

Washington Insider: Mistruths and half-truths about oncology meds

Demonizing new treatments distracts from the real problem: policies that focus on the near-term

Features DDR on DTC: Symbicort

DDR on DTC: Symbicort

A great new campaign for AZ's Symbicort cleverly uses the Three Little Pigs's nemesis, the Big Bad Wolf

Features Marketing to Millennials

Marketing to Millennials

Gen Y wants companies to stand for "Important missions and values"

Features Give docs a shot in the arm

Give docs a shot in the arm

Is there anything that pharma can do to make doctors' lives easier?

Features Private View: Immersive Ideas

Private View: Immersive Ideas

These multi-dimensional, surround-sound experiences suck you right in for living, breathing engagement

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.