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Does account + creative ≠ agency?

Changing pharma demands and the ever-expanding skills of job seekers (tech, UX, search, mobile) have altered agency team structure. How must agency-client relations change to keep to the new model?

Features Nothing (Im)personal

Nothing (Im)personal

With unprecedented numbers of practices locking out sales reps, pharma companies are being forced to do a better job of engaging HCPs in other ways

Pharmaceutical Five things for pharma marketers to know: Friday, January 30

Five things for pharma marketers to know: Friday, January 30

Obama's precision medicine initiative looks set for bipartisan support, Valeant has offered $296 million to buy Dendreon and researchers say Roche's Tamiflu works.

Digital MM&M launches inaugural Transforming Healthcare conference

MM&M launches inaugural Transforming Healthcare conference

You've seen the ads touting a "Day of Disruption." Here's the scoop on MM&M's first ever Transforming Healthcare conference.

Features Washington Insider: POC Communications

Washington Insider: POC Communications

With POC on the march, the FDA will have to stretch its monitoring efforts to keep up

Features Viewpoint: Convey safety info the way patients want it

Viewpoint: Convey safety info the way patients want it

Safety information is knowledge. And, in the pursuit of public health, knowledge is power

Features In Focus: Making the case for biosimilars

In Focus: Making the case for biosimilars

Sandoz will need to put across the biosimilar concept to doctors as it challenges Neupogen and Teva's Granix

Features Private View: Brent Scholz

Private View: Brent Scholz

Brent Scholz is group creative director, Intouch Solutions

Careers At Work With . . .

At Work With . . .

Shane Mayer, VP, client services at InTouch Solutions

Careers Upward Move

Upward Move

Cindy Whitehead, CEO, Sprout Pharmaceuticals

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.