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Webcasts Strategies to Increase the Value of Drug Therapy

Strategies to Increase the Value of Drug Therapy

Value is a concept that concerns all healthcare stakeholders.

Webcasts Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

In this webinar Zitter Health Insights will deconstruct script abandonment and provide you key findings around the impact on patient outcomes.

Legal/Regulatory Teva concealed kickbacks in speaker program, former reps allege

Teva concealed kickbacks in speaker program, former reps allege

Two former Teva sales representatives say the drugmaker used speaker programs to hide kickbacks for prescribing drugs Copaxone and Azilect.

Pharmaceutical Johnson & Johnson, GSK settle dispute over OTC advertising claims

Johnson & Johnson, GSK settle dispute over OTC advertising claims

Johnson & Johnson alleged that misleading advertising threatened the $13.2 million in average weekly sales it makes during prime allergy sales season.

Pharmaceutical

Japan seeks more OTC medications

The government is asking consumers which ones they prefer.

Pharmaceutical

FDA finalizes opioid guidance

Opioids lacking abuse-foiling technology will remain available.

Pharmaceutical Five things for pharma marketers to know: Wednesday, April 1

Five things for pharma marketers to know: Wednesday, April 1

Takeda proposes $2.2-billion settlement to resolve Actos suits; Public Citizen says diabetes drugs are unlawfully promoted; PAIN study says 20% to 30% of opioid drugs are misused

Features Read the complete April 2015 Digital Edition

Read the complete April 2015 Digital Edition

Click the above link to access the Digital Edition of the April 2015 issue of MM&M, with all text, charts and pictures.

At Work With At Work With: Mike Hartman

At Work With: Mike Hartman

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.