The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.
"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.
As drugmakers hire economists and pharmacologists to better grapple with big data, how can ad agencies ensure they're not left behind?
Too often marketers get caught up in their own company, brand, or workforce as the hero of their own story.
To be sure, anything borrowing from the well-known "Keep Calm" genre should not be construed as advice. The doctor is definitely not in.
But will pharma and biotechnology firms be able to advance this year's positive momentum?
Healthcare marketing has a head start in grooming women leaders. But it's by no means a fait accompli.
Biopharma companies spend thousands of dollars on consultants and agencies to "map the patient journey." Oftentimes these exercises are recommissioned year after year.
In this installment of Game Changers, Sara Holoubek interviews several executives about some of the hardest nuts being cracked by those in the pharma, clinical, and startup worlds.