OPINION

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat

Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat

As we continue to debate the proper size and role of government in society, cast your eyes on recent polls by Gallup and Pew that found the majority of Americans felt their income tax was fair.

CVS/Aetna Combo a Formidable Pharma Rival When it Comes to Access

CVS/Aetna Combo a Formidable Pharma Rival When it Comes to Access

The combined company wields greater power to disrupt brand profits.

MM&M 2018 staff predictions: From gift bans to Google Assistant

MM&M 2018 staff predictions: From gift bans to Google Assistant

From gift bans to Google Assistant, POC to OPDP, MM&M staff members give their predictions on what to expect in healthcare marketing in 2018

6 Campaigns that Talk to, Not at, Patients

6 Campaigns that Talk to, Not at, Patients

Rather than talking at them, we need to design with and for them.

Gottlieb Eyes Prices, Not Lives

Gottlieb Eyes Prices, Not Lives

It turns out the real goal is going after Washington's favorite whipping boy — high drug prices.

Tax Bill Is Good News for Life Sciences and Marketing

Tax Bill Is Good News for Life Sciences and Marketing

Although it's a long way from the president's desk, the Tax Cut and Jobs Act of 2017 contains plenty of good news for the life sciences industry and its marketing partners.

CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption

CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption

This time around the M&A moves will be much bigger in scope, promising to reconfigure the complex and fragile healthcare payer/provider/patient ecosystem.

6 Corporate Pharma Sites that Offer Strong User Experiences

6 Corporate Pharma Sites that Offer Strong User Experiences

It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.

Why Advertising Shouldn't Fear Mental Illness

Why Advertising Shouldn't Fear Mental Illness

As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.