OPINION

The Science and Psychology behind Patient Engagement

The Science and Psychology behind Patient Engagement

Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.

Why are We Still Shortchanging Women in the Workplace?

Why are We Still Shortchanging Women in the Workplace?

Why would any CEO tolerate a corporate culture that holds people back?

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

The Marketer's Role is To Be the Voice of the Patient

The Marketer's Role is To Be the Voice of the Patient

Maybe we have just forgotten the true reason why marketing exists in organizations.

Reframing the Debate: Why Drug Spending Can Lower Costs

Reframing the Debate: Why Drug Spending Can Lower Costs

Rising healthcare costs, coupled with high-profile stories of price gouging at some small pharmaceutical companies, have left consumers feeling ripped off

Somebody Should Get Fired for Hiring IBM

Somebody Should Get Fired for Hiring IBM

Actually, the well-known quote is: "Nobody ever got fired for hiring IBM."

Marketers Must Help Decode the EHR for Pharma

Marketers Must Help Decode the EHR for Pharma

Many healthcare marketers still struggle to convey the importance of the digital medium in what is now undoubtedly a mostly digital world.

Do We Need Formal Surveys Anymore?

Do We Need Formal Surveys Anymore?

"Social can enable a better starting point to yield better questions and thus make surveys less in number yet greater in value."

Zika Crisis Stresses Need for Pharma Industry

Zika Crisis Stresses Need for Pharma Industry

When pharmaceutical companies are needed, we're Jonas Salks; when we ask to be paid, we're Martin Shkrelis.

OPINION

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