OPINION

40 Different Ways to Reshape Healthcare

40 Different Ways to Reshape Healthcare

Healthcare's collision with lower-cost genetic sequencing, mobile tech, AI, and consumerization will transform the trajectory of how we live for the next 10 years.

Pharma Execs Can Do More to Address Industry's Reputation

Pharma Execs Can Do More to Address Industry's Reputation

Some leaders have stepped up, and this serves their companies - and the industry - well.

Is a Crisis Brewing for Watson Health?

Is a Crisis Brewing for Watson Health?

In the wake of MD Anderson's costly failure with IBM's Watson supercomputer, a Watson backlash brewing in biopharma may lead to a moment of reckoning in life sciences.

4 Ways to Communicate the Value of Specialty Drugs

4 Ways to Communicate the Value of Specialty Drugs

Beset by high prices and scientific complexity, how can marketers best communicate the value of specialty drugs?

Quitting Your Job: Dramatic Exit or Inappropriate?

Quitting Your Job: Dramatic Exit or Inappropriate?

Apologies to Paul Simon, but there must be 50 ways to leave your employer.

Nothing Will Replace Human Doctors, Not Even Robots

Nothing Will Replace Human Doctors, Not Even Robots

Healthcare is one industry that hangs in this delicate balance, in large part due to the fact that it necessitates a blend of science and empathy.

McCann Health's June Laffey on why change is good in health

McCann Health's June Laffey on why change is good in health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

The DTC Ads of 2016 That Shouldn't Have Happened

The DTC Ads of 2016 That Shouldn't Have Happened

Pharma marketers are producing plenty of exceptional creative work in the DTC realm. There are also plenty that prompt quick checks to make sure that one hasn't inadvertently clicked over to The Onion.

The Top 10 DTC Ads of 2016

The Top 10 DTC Ads of 2016

Mary Skoyles finds that DTC ads are getting better. "There's a lot of interesting work being done," she says. "There are more chances being taken."

From SXSW: Learnings for Healthcare Marketers from the NYT and WWE

From SXSW: Learnings for Healthcare Marketers from the NYT and WWE

As we build health solutions, making decisions in office parks and around conference tables, it's easy to lose the individual person through the scale of our work.

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MM&M's T40

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.