OPINION

Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

From the Editor: The Patient Journey 2016

From the Editor: The Patient Journey 2016

The truth is, biopharma marketing and behavioral psychology have a lot in common. Ultimately, both aim to nudge people to make a medical or lifestyle change that could positively impact their health.

Why Healthcare Needs "Mad Women"

Why Healthcare Needs "Mad Women"

Besides being the right thing to do, elevating woman leaders confers a competitive edge to companies, a fact confirmed by multiple studies.

The Science and Psychology behind Patient Engagement

The Science and Psychology behind Patient Engagement

Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.

Why are We Still Shortchanging Women in the Workplace?

Why are We Still Shortchanging Women in the Workplace?

Why would any CEO tolerate a corporate culture that holds people back?

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

The Marketer's Role is To Be the Voice of the Patient

The Marketer's Role is To Be the Voice of the Patient

Maybe we have just forgotten the true reason why marketing exists in organizations.

OPINION

Email Newsletters