OPINION

MM&M Awards: A Message From the Editor

MM&M Awards: A Message From the Editor

We have taken every possible measure to ensure that the best work wins.

4 Ways To Market CAR-T Therapies

4 Ways To Market CAR-T Therapies

How should marketers position this new type of cancer therapy?

6 Campaigns Using Emotion to Boost Organ Donations

6 Campaigns Using Emotion to Boost Organ Donations

Rapp's Nic Climer examines the tension in tragedy and darkness.

Agencies: If You're So Unique, Tell Us About It

Agencies: If You're So Unique, Tell Us About It

Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

AI Drug Design Could Save Lives

AI Drug Design Could Save Lives

AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.

Memo to New CEOs: Prioritize Diversity

Memo to New CEOs: Prioritize Diversity

Management turnover has brought the opportunity to keep up the pressure.

Ready or not, Amazon is Coming

Ready or not, Amazon is Coming

The e-giant is reportedly doing everything from starting secret labs and online pharmacies to redefining the hospital experience and democratizing health data.

4 Ways to Create Adherence Programs That Lead to Long-Term Change

4 Ways to Create Adherence Programs That Lead to Long-Term Change

How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?

Why Educating the Board about Your Latest Campaign Matters

Why Educating the Board about Your Latest Campaign Matters

What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.

Collaboration is Key When Solving Cardiovascular Disease

Collaboration is Key When Solving Cardiovascular Disease

There is a misperception in the U.S. that we have "conquered" heart disease and stroke, but the evidence shows that this is far from true.