OPINION

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Questions About Promotion Prompt Marketers to Develop Code of Ethics

Questions About Promotion Prompt Marketers to Develop Code of Ethics

That's why the Coalition for Healthcare Communication is focused on creating self-regulatory guidelines.

On Shkreli, Here Are the Lessons for Pharma to Learn and Apply

On Shkreli, Here Are the Lessons for Pharma to Learn and Apply

Though Shkreli may soon slip from the public eye, separated from his Twitter account and prohibited from trading securities, pharma communicators must learn from these events.

How Do Docs Learn About New Drugs? TV, Of Course

How Do Docs Learn About New Drugs? TV, Of Course

If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.

4 Ways Marketers Can Work With Advocacy Groups to Achieve Brand Objectives

4 Ways Marketers Can Work With Advocacy Groups to Achieve Brand Objectives

As the influence of patient communities and advocacy groups grows, how can marketers work these organizations to achieve brand objectives?

Gender Parity: A Known Quantity That's Being Ignored

Gender Parity: A Known Quantity That's Being Ignored

Our goal is to make gender parity a priority, and to keep our spotlight trained on it.

Why Science Needs a Story

Why Science Needs a Story

If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?

Want to Win Hispanic Patients? Get Personal

Want to Win Hispanic Patients? Get Personal

More than other patient groups, they want a deeper, ongoing relationship with caregivers.

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.

Agencies, Get Ready for a Dose of Clarity

Agencies, Get Ready for a Dose of Clarity

Welcome to what may be the most comprehensive MM&M Agency Top 100 ever.