When will the pharma industry resume working with Congress on drug safety?
By equipping patients with biosensors, wearable devices and mobile apps, clinical R&D teams have the opportunity to gain unprecedented insight about the patient experience.
How to bring an enhanced customer experience to the healthcare industry
There remains a pressing need for more progress in puncturing the glass ceiling
In order to reach consumers, hospitals must rethink their old ways of marketing outreach.
By thinking like marketers, chief medical officers can embrace innovation and differentiate their organizations by providing better experiences, better products and ultimately better health.
Pharma has hidden behind the ability to turn commenting off on Facebook pages, allowing marketers to use the channel much as they would a typical web page.
Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.