Editor's Desk

We've only just begun

We've only just begun

We cemented our credibility during the most difficult period for publishing

Viewpoint

Saying goodbye to brand standards manuals

Saying goodbye to brand standards manuals

Don't waste another minute or dollar on your brand standards manual. It's painfully irrelevant

Back Talk

Think you own your brand? Think again

Think you own your brand? Think again

When you have a successful brand, you tamper with it at your peril

Vantage Point

Vantage Point: Ringing in the new market

Vantage Point: Ringing in the new market

In 2014, the "new healthcare marketing" will become more discontinuous from the old

As I See It

As I See It: Quality programs

As I See It: Quality programs

Keeping up with quality programs often feels like a safari in a jungle of government paperwork

Antidote

Antidote: Novartis strikes a blow against bacterial meningitis

Antidote: Novartis strikes a blow against bacterial meningitis

A new vaccine from Novartis, Bexsero, is a safe and effective tool against the strain of bacterial meningitis that caused a recent outbreak at Princeton.

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