OPINION

Long live the king: reflections on Sorrell's reign

Sorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP's shareholders over his pay.

How pharma and healthcare shifted strategies post-blockbuster drug success

How pharma and healthcare shifted strategies post-blockbuster drug success

Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.

Drugs' value to patients eclipsed by price tags

Drugs' value to patients eclipsed by price tags

Like other sectors, pharma is experiencing upheavals no one predicted, and as a result, drugs are being reviled for their price tags, rather than praised for their value.

Agencies enable staff to find well-being through work

Agencies enable staff to find well-being through work

Anatomy of Agency Culture is a supplement designed not only to showcase internal programs, but to examine them with an eye on how they impact company culture.

6 campaigns using real patients as advocates for orphan drugs

6 campaigns using real patients as advocates for orphan drugs

Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand's audience feel obligated to act.

Health brands need to consider the human side of patients, HCPs, and stakeholders

Health brands need to consider the human side of patients, HCPs, and stakeholders

Croom Lawrence and Kent Groves of Merkle Health explain being human.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

One month out: Top 6 steps for GDPR compliance

One month out: Top 6 steps for GDPR compliance

On May 25, 2018 the European Union's General Data Protection Regulation, commonly called GDPR, will become not only the law of the land in Europe but across the globe.

Sorrell stayed too long as WPP chief executive

Sorrell stayed too long as WPP chief executive

Sir Martin Sorrell stayed too long as WPP chief executive, even before the personal conduct row that abruptly ended his tenure after 32 years.

How and why the #KeeptheCare initiative came to be

How and why the #KeeptheCare initiative came to be

HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.