OPINION

Why Lions Health Awards Could Be Facing an Identity Crisis

Why Lions Health Awards Could Be Facing an Identity Crisis

The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

Will We See You in Cannes?

Will We See You in Cannes?

MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.

4 Ways to Help Pharma Understand and Better Use Big Data

4 Ways to Help Pharma Understand and Better Use Big Data

As drugmakers hire economists and pharmacologists to better grapple with big data, how can ad agencies ensure they're not left behind?

5 Ways to Engage in Powerful Storytelling, in a Fragmented Media Environment

5 Ways to Engage in Powerful Storytelling, in a Fragmented Media Environment

Too often marketers get caught up in their own company, brand, or workforce as the hero of their own story.

Keep Calm and Sell Drugs: Your New Daily Affirmation?

Keep Calm and Sell Drugs: Your New Daily Affirmation?

To be sure, anything borrowing from the well-known "Keep Calm" genre should not be construed as advice. The doctor is definitely not in.

In Surprising Twist, Trust Rises for Healthcare Companies

In Surprising Twist, Trust Rises for Healthcare Companies

But will pharma and biotechnology firms be able to advance this year's positive momentum?

How to Shatter the Glass Ceiling

How to Shatter the Glass Ceiling

Healthcare marketing has a head start in grooming women leaders. But it's by no means a fait accompli.

From the Editor: The Patient Journey 2017

From the Editor: The Patient Journey 2017

Biopharma companies spend thousands of dollars on consultants and agencies to "map the patient journey." Oftentimes these exercises are recommissioned year after year.

From the Editor: Game Changers 2017

From the Editor: Game Changers 2017

In this installment of Game Changers, Sara Holoubek interviews several executives about some of the hardest nuts being cracked by those in the pharma, clinical, and startup worlds.