OPINION

How About a Moon Shot for Orphan Diseases?

How About a Moon Shot for Orphan Diseases?

You can see it everywhere: on TV and in newspapers and ads. The decades of struggle against cancer are paying off.

3 Lessons on Behavior Change from Pokémon Go

3 Lessons on Behavior Change from Pokémon Go

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.

5 Ways to Improve the Customer Experience for Oncologists

5 Ways to Improve the Customer Experience for Oncologists

One critical aspect of oncology drugmakers' business remains firmly rooted in the past. That's customer experience.

How Can Marketers Best Unleash the Potential of Virtual Reality?

How Can Marketers Best Unleash the Potential of Virtual Reality?

Does virtual reality represent a new way for marketers to create immersive experiences — or is this just the industry's latest shiny object?

Why Medical Education Needs More Creativity

Why Medical Education Needs More Creativity

It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.

How Insights from Patients Can Shape Medical Practice and Communication

How Insights from Patients Can Shape Medical Practice and Communication

Many patients find it difficult to ask questions of their physician.

With Gender Issues, Details Matter

With Gender Issues, Details Matter

Were we trying to celebrate these women for having made hard-won progress in gender parity while also perpetuating a stereotype about them?

Moving Forward — Without the Promotion

Moving Forward — Without the Promotion

Until now, your superiors have promoted you. Now it's your responsibility to show why you belong.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

Hacking Healthcare: Will It Help the Patient?

Hacking Healthcare: Will It Help the Patient?

The power of hackathons is now magnified because of the power of the internet and social media, giving both patients and healthcare professionals a global platform for their voices.

OPINION

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