What if pharmaceutical marketing could start again with a clean slate, reinvent age-old marketing instincts and put in place some things that we think would think might work a little better? What would it look like?
As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings
Digital DNA is an inevitability, as we cannot forever resist this societal tide
A quiet revolution is underway in research to keep pace with changes in medical marketing