Editor's Desk

Features Live, listen and learn

Live, listen and learn

Companies are realizing that they need to be more attuned to their audience

Opinion

Features Marketing to Millennials

Marketing to Millennials

Gen Y wants companies to stand for "Important missions and values"

Agency How Generations Y and Z Will Rock the Pink

How Generations Y and Z Will Rock the Pink

The next generations will engage with the digital world in a way that could effect real change in breast cancer.

Education Cutting Through The Fog: How Clear Communication Can Save Lives

Cutting Through The Fog: How Clear Communication Can Save Lives

Using the same methods they use to stimulate demand for a brand, agencies can educate communities and ultimately transform how countries approach healthcare, urges H.E. Toyin Saraki.

Digital Is your health app tourist or local?

Is your health app tourist or local?

Health apps become multilingual

Agency Using performance-based pricing to tap gold in mature products

Using performance-based pricing to tap gold in mature products

The pharmaceutical industry's need for promotional spending has never been greater

Digital Apple Watch and Health: This Time Will Be Different

Apple Watch and Health: This Time Will Be Different

Apple's official entry into the health wearables market indicates they've taken on a considerable, new design challenge: health behavior change.

Features Down... but not out

Down... but not out

Satisfaction levels among pharma-based respondents fell, but didn't exactly tank

Agency TEDMED 2014: Changing the Game & Curing the Sickness of Fear

TEDMED 2014: Changing the Game & Curing the Sickness of Fear

The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.

Digital Why Pharma Should Stop Marketing Products and Start Marketing Services

Why Pharma Should Stop Marketing Products and Start Marketing Services

Today, we're all still trying to get people to buy our drugs and be a trusted health advisor, but these two goals seem to be working firmly against each other.

Education Pharma's role in cost control

Pharma's role in cost control

It may be time to adopt a model in which we help deliver healthcare


Reimagining healthcare? We want to hear about it.
 
Submit nominations here for MM&M's first-ever list of the Top 40 Healthcare Transformers

Email Newsletters

MM&M inVISION