The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.
Sales reps, supported by rich customer data, will become relationship managers
The FDA must address its policies to accommodate the new medical and media environment
Healthcare has amazing content at its disposal but it isn't enough to just lay it out there (especially with bland stock photography)
Your move? Lean in and make eye contact. Show that you care
How should pharma organize around adjacencies to therapeutics?
"The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels."
A treatise on understanding the FDA's latest guidance of low-risk general wellness products.
How the adoption of principles from recent, successful start ups can be applied to pharma marketing.
Here are some important takeaways to take note of from this year's Super Bowl.
Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.
- Poll shows all ages seek digital health tools
- Survey shows docs overestimate adherence
- Drugmaker shifts sales model to keep pace with formulary decision making
- Oncologist's petition is latest salvo, as drug-pricing issue rises to new prominence
- Global cancer drug market to grow to $111 billion by 2020: report