OPINION

Califf's Plans May Be Tempered By Election

Califf's Plans May Be Tempered By Election

FDA Commissioner Robert Califf has two plans for what he wants to achieve during his tenure. One is long-term. The other ends in early 2017.

How Should Pharma Deploy Messaging in EHR Systems?

How Should Pharma Deploy Messaging in EHR Systems?

Pharma must be thoughtful in its approach and demonstrate value to be part of the EHR conversation.

The Future of Data-Driven Marketing is Now

The Future of Data-Driven Marketing is Now

Healthcare marketing is evolving more rapidly than ever before — and not surprisingly, the demand for smarter media campaign measurement is increasing as a result.

Patient Listening: Is Pharma Doing It Right?

Patient Listening: Is Pharma Doing It Right?

Imagine if the agencies pitching us mocha lattes faced these consumer beliefs: The latte will hurt when I drink it. The latte might leave me with a rash or cause me to vomit.

Elie Wiesel, Who Gave Voice to the Voiceless, Saw Pharma as an Ally in Sustaining Life

Elie Wiesel, Who Gave Voice to the Voiceless, Saw Pharma as an Ally in Sustaining Life

He knew from his fractured childhood that courage in the face of adversity translated into survival and that empathy must be embedded in care and cures.

Clinton or Trump? Either Way, Change Is Coming

Clinton or Trump? Either Way, Change Is Coming

Donald Trump and Hillary Clinton offer clear contrasts on the issues of the Affordable Care Act, entitlement reform, and drug pricing.

"Good Enough" Will Never be Good Enough, Especially at Cannes

"Good Enough" Will Never be Good Enough, Especially at Cannes

"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.

What Can We Do About Patient Non-Adherence?

What Can We Do About Patient Non-Adherence?

It's been called "America's other drug problem."

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Think chess game rather than bare knuckle brawl.

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

OPINION

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