We have taken every possible measure to ensure that the best work wins.
How should marketers position this new type of cancer therapy?
Rapp's Nic Climer examines the tension in tragedy and darkness.
Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.
AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.
Management turnover has brought the opportunity to keep up the pressure.
The e-giant is reportedly doing everything from starting secret labs and online pharmacies to redefining the hospital experience and democratizing health data.
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.
There is a misperception in the U.S. that we have "conquered" heart disease and stroke, but the evidence shows that this is far from true.