The copywriter and the art director come together to inform, spark hope, and create a path forward.
That's why the Coalition for Healthcare Communication is focused on creating self-regulatory guidelines.
Though Shkreli may soon slip from the public eye, separated from his Twitter account and prohibited from trading securities, pharma communicators must learn from these events.
If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.
As the influence of patient communities and advocacy groups grows, how can marketers work these organizations to achieve brand objectives?
Our goal is to make gender parity a priority, and to keep our spotlight trained on it.
If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?
More than other patient groups, they want a deeper, ongoing relationship with caregivers.
While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.
Welcome to what may be the most comprehensive MM&M Agency Top 100 ever.