Companies are realizing that they need to be more attuned to their audience
Gen Y wants companies to stand for "Important missions and values"
The next generations will engage with the digital world in a way that could effect real change in breast cancer.
Using the same methods they use to stimulate demand for a brand, agencies can educate communities and ultimately transform how countries approach healthcare, urges H.E. Toyin Saraki.
Health apps become multilingual
The pharmaceutical industry's need for promotional spending has never been greater
Apple's official entry into the health wearables market indicates they've taken on a considerable, new design challenge: health behavior change.
Satisfaction levels among pharma-based respondents fell, but didn't exactly tank
The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.
Today, we're all still trying to get people to buy our drugs and be a trusted health advisor, but these two goals seem to be working firmly against each other.
It may be time to adopt a model in which we help deliver healthcare