OPINION

The New Reality for Pharma Marketers is Drug Pricing

The New Reality for Pharma Marketers is Drug Pricing

My hope is that all of us do a better job of focusing on value.

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.

Paying Lip Service to STEM Isn't Enough

Paying Lip Service to STEM Isn't Enough

I'm not suggesting that colleges become vocational schools. But don't you think they should also help young people prepare for the life they're going to be living?

10 Things for Trump to Consider When It Comes to Healthcare

10 Things for Trump to Consider When It Comes to Healthcare

Peter Pitts calls for Trump to eliminate the Independent Payment Advisory Board and direct the FDA to issue guidance on off-label communications.

What's Next for the FDA During the Trump Administration

What's Next for the FDA During the Trump Administration

Expect major changes in the way the FDA does business with drug companies after the Trump administration takes over in January.

Changing Behavior is Ongoing, And That's Why It Requires Communications

Changing Behavior is Ongoing, And That's Why It Requires Communications

As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.

Centron's Letty Albarran talks ads that get personal

Centron's Letty Albarran talks ads that get personal

Here are six campaigns that connect with the patient on a personal level.

The Highly Regulated Healthcare Industry Can Draw in Top Marketers

The Highly Regulated Healthcare Industry Can Draw in Top Marketers

Today's ambitious marketers and media people want to be the ones to not only figure out how to work within the regulations but also to create better work than ever before.

Allowing Off-Label Data Would Do More to Protect Public Health

Allowing Off-Label Data Would Do More to Protect Public Health

We should make off-label research publicly available in a non-promotional format to both healthcare professionals and patients.

How We Picked the Health Influencer 50

How We Picked the Health Influencer 50

Each of this year's Influencers wields significant influence at a major health-related organization and boasts high-profile accomplishments, oftentimes ahead of the aforementioned pain-of- change curve.

OPINION

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