Following two comprehensive rounds of scoring by more than 100 independent industry judges, the results are in for the MM&M Awards 2014. Here are the five finalists for each of the 31 categories
Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like meals, travel, gifts, consulting and research
The majority of the layoffs will be in the US.
We cemented our credibility during the most difficult period for publishing
When you have a successful brand, you tamper with it at your peril
Don't waste another minute or dollar on your brand standards manual. It's painfully irrelevant
Companies are realizing that they need to be more attuned to their audience
Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike
It may be time to adopt a model in which we help deliver healthcare
Access to payers is about knowledge, about understanding what they do in their jobs
A patient who is diagnosed earlier and receives the most efficacious treatment is the least expensive
Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.