Opinion

Washington Insider: POC Communications

Washington Insider: POC Communications

With POC on the march, the FDA will have to stretch its monitoring efforts to keep up

Viewpoint: Convey safety info the way patients want it

Viewpoint: Convey safety info the way patients want it

Safety information is knowledge. And, in the pursuit of public health, knowledge is power

In Focus: Making the case for biosimilars

In Focus: Making the case for biosimilars

Sandoz will need to put across the biosimilar concept to doctors as it challenges Neupogen and Teva's Granix

Private View: Brent Scholz

Private View: Brent Scholz

Brent Scholz is group creative director, Intouch Solutions

Back Talk: Lonely at the top?

Back Talk: Lonely at the top?

Being in charge does not mean that you need to make every decision

Editor's Desk: Whither the fast followers?

Editor's Desk: Whither the fast followers?

Will DIY and the mHealth movement be the catalysts driving change?

From Misfits to FitBits: CES 2015, The CLINICAL Electronics Show

From Misfits to FitBits: CES 2015, The CLINICAL Electronics Show

Key trends from the latest Consumer Electronics Show through the eyes of NostaLab's John Nosta

Getting Your Big Ideas to Work in Pharma Advertising

Getting Your Big Ideas to Work in Pharma Advertising

Stop trying to sell your edgy work as a TV spot. By finding a backdoor through digital, risky work can often see the light of day, says one ad consultant.

Playing to Win in the Global Biosimilars Environment

Playing to Win in the Global Biosimilars Environment

"Although the United States represents almost half of the biologics market in terms of revenue and volume, biosimilars growth will be fueled by focusing on the emerging markets, by addressing non-consumption and patient inability to pay for high-priced biologics."

Get the most out of your digital detailing efforts in 2015

Get the most out of your digital detailing efforts in 2015

"Technology is evolving in a way that will make your detailing experiences even more meaningful. 2015 will bring in some exciting and innovative products..."

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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