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 Pharmaceutical

J&J OTC sales slipped 3% in 2012 worldwide

January 22, 2013

CEO Alex Gorsky said OTC brands are coming back. Meanwhile, pharmaceutical sales provided ballast to the year's numbers.
 

Branded drug spend up, but slower growth ahead

April 05, 2012

Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.
 

Company news: GlaxoSmithKline, AstraZeneca, Nature Publishing

March 22, 2012

GlaxoSmithKline is building its first new UK factory in almost 40 years, the firm said, spurring jobs while breaking new ground at some of its current locations.
 

As brand revenue shrinks, so does brand promotion

April 22, 2011

Branded drug sales declined 0.7% to $229 billion last year, according to IMS Health, and that's having an impact on promotional spend.
 

Which Pfizer brands could stay, go in a sell-off

March 15, 2011

Pfizer may be headed toward a major restructuring that could include the sale of some of its most enduring brands, an analyst says.
 

Abbott's pharma unit retools as US boss retires

February 24, 2011

Abbott Labs' US pharmaceuticals business is undergoing some hefty changes: about 1,500 layoffs, a merger with the international division and the retirement of its SVP.
 

Federal appeals court overturns Vermont data ban

November 24, 2010

A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health.
 

Roche details job cuts, passes Tamiflu to contract sales org

November 17, 2010

Roche detailed its "operational excellence" cost-cutting program in a statement today, which includes a reduction of 2,650 pharmaceutical sales and marketing jobs. In total, 6,300 jobs will be affected by the restructuring.
 

Few patients look to pharma sites for health info, survey says

November 16, 2010

Patients taking a medication and looking online for health information tend to avoid pharmaceutical company sites, according to an online survey conducted by Accenture.
 

DDMAC regulatory letters could double in 2010

July 22, 2010

New Year's Eve is five months away, but FDA letter-writers have already been prolific in 2010 on themes of risk omission, inflated efficacy claims, and unfair balance presentation as seen in promotional materials targeting physicians and consumers.
 

New PSAs promote pharma-funded online assessment tool

July 19, 2010

Public service announcements featuring Tyler Walker, a 20-year-old ankylosing spondylitis (AS) patient, direct back pain sufferers to an online test created to help identify undiagnosed AS patients. The test, and published research used to validate the test, was funded by Centocor, Abbott, Amgen and Pfizer.
 

Watson beefs up women's health biz, adds reps

July 13, 2010

Generics and specialty pharma Watson acquired a progesterone gel, marketed as Crinone and Prochieve, and added roughly 19 reps to its women's health sales force. Watson now employs close to 400 reps, according to Charlie Mayr, a company spokesperson.
 

PhRMA sweats Witty's EU samples cap

July 09, 2010

PhRMA said the reasoning behind a sharp cap on samples mandated by its European counterpart doesn't apply in the US.
 

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

June 30, 2010

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
 

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

May 06, 2010

Marketers working on Pfizer brands Viagra and Chantix, and AstraZeneca's Nexium, can pat themselves on the back, since they all scored in the "genius" percentile based on digital marketing competency, according to the L2 Digital IQ Index.
 

Novartis announces new changes to US pharma biz

April 14, 2010

Following a full-scale realignment of its commercial model in 2009, Novartis will make new adjustments to its US pharmaceutical operations, including a change at the top: Ludwig Hantson, CEO and head of North American pharmaceuticals, will exit the company, a Novartis spokeswoman confirmed.
 

Aging Committee raps pharma on brand drug price hikes

March 18, 2010

Armed with AARP and Kaiser Family research, members of the Senate Special Committee on Aging asked panelists why brand drug prices in the US continue to increase, while other countries pay half as much for the same products.
 

Juvederm Facebook campaign features Dayna Devon

March 17, 2010

Allergan launched a celebrity Facebook campaign for Juvederm, on the heels of a new FDA approval for Juvederm XC, a formulation that contains lidocaine to make injections less painful.
 

Covidien, Biovail to beef up sales forces

March 11, 2010

While many sales jobs at large pharmaceutical companies continue to be shed amidst reorganizations, mergers and consolidations, Covidien and Biovail are bucking the trend and hiring new personnel.
 

Physician referral directory revamped for 2010

March 10, 2010

Doctors using The Little Blue Book for patient referrals will be able to decide how they want to use their thumbs -- for page turning or mobile app navigation -- when a revamped edition launches next quarter.
 

GSK launches surprising cervical cancer ads

March 09, 2010

What began as a sparkly new ad for perfume quickly shifted gears, from trivial to terrifying, once the young female actor glimpsed the perfume bottle's script: cervical cancer.
 

Merck to consolidate media accounts

February 24, 2010

Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.
 

Novo reps to spotlight weight loss for Victoza launch

February 04, 2010

Sales forces for Novo Nordisk's Victoza will underscore the injectable's weight loss properties when it launches next month.
 

GSK relocates 2,200 sales positions as part of 'growth strategy'

October 29, 2009

GlaxoSmithKline has put a twist on pharma's strategy of slashing sales reps to improve the earnings outlook, reallocating the positions to emerging markets.
 

Sanofi card trick draws warning

October 28, 2009

A promotional card for Sanofi Aventis's Uroxatral omitted indication and risk information, and also used outdated product labeling, according to a DDMAC warning letter.
 

Merck discloses a portion of US speaker fees

October 20, 2009

On Monday, Merck disclosed fees paid to US-based medical and scientific professionals who spoke at promotional medical education programs during the third quarter of 2009.
 

McNeil mobilizes ADHD awareness in NYC

October 16, 2009

Pedestrians mulling around Times Square in New York City can learn more about ADHD - and McNeil Pediatrics' Concerta - by responding to an advertisement on the CBS jumbotron, via text message.
 

Pharma resilient during economic slog, says IMS Health

October 08, 2009

The global market for pharmaceuticals is expected to grow by 4%-6% in 2010 - exceeding $825 billion - due in part to near-term growth in the US, according to an IMS Health forecast.
 

Lilly delves into social media for oncology art contest

October 02, 2009

Eli Lilly entered the Twittersphere without fanfare in early September for its fourth biennial Lilly Oncology on Canvas initiative, an art contest for those who have been affected by cancer.
 

Shire prepares marketing efforts for Intuniv

September 04, 2009

Shire announced an FDA approval for Intuniv (guanfacine) Extended Release Tablets yesterday, and is preparing professional advertising efforts for a November launch, with "closely aligned" consumer ads to follow in 2010.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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