To break through and drive a high level of physician interaction, Havas Life Metro and Genentech created an interactive self-guided digital storytelling experience to explain the unique mechanism of action of Gazyva.
With a product approved for both major depressive disorder and schizophrenia, the companies decided to create a campaign that provided cohesion and brand recognition across disease states.
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients’ difficult journey to diagnosis.
Galderma exec: Skip the market research (sometimes)
The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.
Doximity to launch Apple Watch app
April 9, 2015
3:59 pm
The app for the smartwatch includes secure encrypted messaging.
