Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Watch On-demand Now

Date: Thursday, June 2

Diminishing healthcare professional (HCP) access demands that pharmaceutical commercial organizations take a multichannel approach to extend customer conversations beyond face-to-face engagement.

Join this live webinar to hear how AbbVie standardized their digital content creation process across brands, accelerating production cycles, eliminating sales re-training, and empowering sales representatives with customized and compliant content. In addition, you will get a look at how AbbVie is starting to use integrated non-personal communication channels to learn more about their customers' interests and continue their conversations beyond the face-to-face meeting.


Speakers:  


Robert Futty, Digital Marketing Lead, Commercial IT, AbbVie 

Robert has more than 15 years of experience in various industries with a strong focus on innovation in Customer Relationship Marketing, Marketing Technology, Customer Experience and Marketing Operations. His expansive background in building CRM practices in CPG, Telecom, Professional Services, Loyalty and Pharmaceuticals industries enabled him to develop and drive next generation capabilities and go-to-market strategies for AbbVie's commercial organization.






Jerome Mead, Director of Strategy, Veeva Systems 

Jerome is responsible for strategy and product marketing for Veeva's multichannel products, Approved Email, and Engage. Jerome has 15 years in various consulting, sales, marketing, operations and marketing innovation roles in pharmaceuticals.

Before Veeva, Jerome was the Director of customer and capability strategy at Bristol Myers-Squibb. In that role, Jerome had responsibility for creating new capabilities that would evolve the go to market approach for all of BMS's US brands.

He has deep experience in multiple disease areas and has been fortunate to hold roles in all aspects of sales and marketing across multiple disease areas.

Jerome received his B.A. in Mathematics from LaSalle University.


 


Sponsored by:

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.