AMM honors top journal ads
The 13 winning ads represent the opinions of 5,742 physicians, who reviewed 327 ads in total, representing the 200 most widely advertised products in 2007.
At the luncheon, awards will also be presented for the highest scoring ads in each of four page-unit categories (1-page, 2-pages, 3-pages, 4-pages and over) as well as the highest scoring ads targeting, respectively, specialists and all physicians. Jay Carter, SVP and director of client services at AbelsonTaylor, will give the keynote address.
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