Increasing patient engagement as a tool for improving care and outcomes has been a tough code to crack for the healthcare industry.
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.
Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.
Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.
In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.
With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here's how.
While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.
A study of the social media activity of pharmaceutical firms finds that Lilly is the most active, but Novo Nordisk and Boehringer Ingelheim have better engagement.