Engagement

All articles by Engagement

Emplifi: Organic engagement rates on TikTok still dropping
Emplifi: Organic engagement rates on TikTok still dropping
Natasha Bach
March 15, 2024
9:24 am

Emplifi’s 2024 Social Media Benchmarks report is based on data from Q4 of last year.

Marc Meachem is ViiV’s cultural engagement champion
Marc Meachem is ViiV’s cultural engagement champion
Larry Dobrow
July 27, 2023
3:00 pm

Meachem has become one of the most effective advocates in the ongoing battle against HIV by understanding the notion of differences — and acting boldly and unconventionally to transcend them.

Interview | Paul LeVine, TrialCard
Interview | Paul LeVine, TrialCard
MM&M Content Lab
May 9, 2018
2:00 pm

Paul LeVine, VP, Analytic Services for TrialCard, describes proven strategies that prevent patient adherence fall off, driven by evidenced-based design and patient engagement programs.

Can the healthcare industry really expect to drive patient engagement?
Can the healthcare industry really expect to drive patient engagement?
John Schieszer
April 19, 2018
6:00 pm

Increasing patient engagement as a tool for improving care and outcomes has been a tough code to crack for the healthcare industry.

Twitter to brands: 280 characters may not be for you
Twitter to brands: 280 characters may not be for you
Diana Bradley
December 19, 2017
10:13 pm

Brands should refrain from tweets that are over 100 characters, according to Twitter’s director of brand strategy.

Infographic | What patients want: a better healthcare experience
Infographic | What patients want: a better healthcare experience
MMM Staff
August 10, 2017
11:00 am

Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.

Drugmakers turn to tech to better demonstrate empathy
Drugmakers turn to tech to better demonstrate empathy
Sarah Mahoney
July 31, 2017
11:00 am

Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

Allergan reaches the masses via unbranded Botox Facebook page
Allergan reaches the masses via unbranded Botox Facebook page
Virginia Lau
June 21, 2017
1:30 pm

In only four months, Allergan’s unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.

10 things for pharma marketers to know about Facebook and Instagram
10 things for pharma marketers to know about Facebook and Instagram
Virginia Lau
November 3, 2016
2:30 pm

With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here’s how.

How Excedrin brought VR to drug marketing with The Migraine Experience
How Excedrin brought VR to drug marketing with The Migraine Experience
Alison Kanski
October 26, 2016
5:30 pm

While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

  • From Our Partners