Harry Connick Jr. plays his part to stop colon cancer screening procrastination
His wife, Jill Connick, also played a role in The New 50 campaign.
Campaigns
How and why the #KeeptheCare initiative came to be
HealthyWomen’s CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
DTC ads 2017: The good, the bad, and the ugly
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
6 campaigns visualizing pain in sophisticated, provocative ways
Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we’ve found more sophisticated ways to visualize illness and injury.
6 Campaigns Driving Better Behavior
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Cancer Research UK ‘Right Now’ campaign returns to highlight research impact
Cancer Research UK’s ‘Right Now’ brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
FDA campaign reframes quitting for smokers
The Every Try Counts campaign to change how smokers see their last attempt to quit.
6 Campaigns that Talk to, Not at, Patients
Rather than talking at them, we need to design with and for them.
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