Punctuation marks contort into cancerous moles in Doner’s melanoma awareness effort
Melanoma Know More teamed up with Doner and POPSUGAR to raise awareness through that dot at the end of every sentence.
Campaigns
Study: FDA anti-tobacco campaign prevented 350,000 teens from smoking
The study estimated the FDA’s anti-smoking campaign, The Real Cost, saved $31 billion in smoking-related costs to society.
6 campaigns that drive change in behavior
Ashley Jones, group associate creative director at MicroMass Communications, says grabbing consumers’ attention is only half the battle.
DCI Donor Services takes the morbid out of organ donation
The organization worked with Finn Partners to create the #BeTheGift campaign.
Teva launches chronic disease patient website Life Effects
The website is part of Teva’s rebranding efforts, which began in March.
Harry Connick Jr. plays his part to stop colon cancer screening procrastination
His wife, Jill Connick, also played a role in The New 50 campaign.
How and why the #KeeptheCare initiative came to be
HealthyWomen’s CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
DTC ads 2017: The good, the bad, and the ugly
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
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