What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
Campaigns
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Campaign: Blood Equality effort expands to include COVID-19 antibody donation
The Blood Equality campaign, created by GMHC and FCB Health New York, advocates to reverse the ban on gay and bisexual men donating blood.
Twitter launches an OOH campaign to combat mask-fatigue
Major market crossroads, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
The campaign, My Health Can’t Wait, is being spearheaded by J&J’s medical devices unit.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Takeda campaign urges adults with ADHD to see their condition differently
Many adults with ADHD will shut down when reminded of their symptoms, Takeda’s research found.
Tennis player Caroline Wozniacki joins UCB campaign for women with chronic inflammatory conditions
Wozniacki will be a spokesperson for Advantage Hers, a health initiative raising awareness for women with chronic inflammatory diseases.
6 campaigns that effectively tell a visual story
Stephanie Murin, chief creative officer, Artcraft Health
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