DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
Campaigns
6 campaigns visualizing pain in sophisticated, provocative ways
Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we’ve found more sophisticated ways to visualize illness and injury.
6 Campaigns Driving Better Behavior
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Cancer Research UK ‘Right Now’ campaign returns to highlight research impact
Cancer Research UK’s ‘Right Now’ brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
FDA campaign reframes quitting for smokers
The Every Try Counts campaign to change how smokers see their last attempt to quit.
6 Campaigns that Talk to, Not at, Patients
Rather than talking at them, we need to design with and for them.
‘Coco’ filmmakers discover family history in latest Ancestry spot
Content Collective takes the Pixar film’s creators on their own genealogy journeys.
Pfizer campaign aims to keep boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
6 Corporate Pharma Sites that Offer Strong User Experiences
It’s the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
A Road Map for Your Campaign
Only 2.6% of board members in Standard & Poor’s 1,500 firms have marketing experience.
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