Study: Reach of court-ordered anti-tobacco ads subpar
Researchers looked at the effectiveness of court-ordered anti-smoking campaigns paid for by the tobacco industry.
Campaigns
3 campaigns that wowed industry leaders
Here are three of the campaigns most frequently mentioned by agency CEOs, directors and presidents. In other words, the work the industry’s leaders are talking about.
Gout: Nyet!
Horizon describes the Gout Lies website and campaign as “a mix of provocative visuals, expert videos and clinical data.”
6 campaigns that appeal to a diverse range of consumers
Samantha Glasgow is associate creative director at Purohit Navigation.
6 Cannes winning campaigns turned lack of resources into raw creativity
Lucas Zaiden is creative director at Rapp NY.
Giant brain made entirely of flowers will change how you think about addiction
“It is my sincere wish that this campaign will help end the stigma and encourage those who are suffering to seek treatment.”
6 campaigns that advocate for the power of iconic creative solutions
Ed Shankman is SVP, creative director at Cyan Health.
First TV drug ad featuring list price debuts today
The spot for Johnson & Johnson blood thinner Xarelto comes ahead of a rule, proposed by the Trump administration in October, which would require drugmakers to disclose list prices in TV ads. The rule faces opposition from trade group PhRMA.
6 campaigns that dish up remedies for indigestion
Scout’s Michelle Tucker, VP and managing creative director at Scout, breaks down ads that examine indigestion
Walgreens orders wake-up call for Americans not taking their medication
The national pharmacy is tackling medication adherence in its latest campaign.
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