Campaigns

Campaigns

What the government’s COVID-19 vaccination campaign will look like
What the government’s COVID-19 vaccination campaign will look like
Thomas Moore
November 23, 2020
8:55 am

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
Thomas Moore
November 16, 2020
9:49 am

The push was put on hold last month after HHS Secretary Alex Azar called for its review.

6 campaigns that influence behavior for our well-being
6 campaigns that influence behavior for our well-being
Carrie Gavit
November 11, 2020
2:28 pm

Deborah Ciauro is executive creative director of Ogilvy Health.

Weber Shandwick wins potential $50m CDC flu vaccine comms account
Weber Shandwick wins potential $50m CDC flu vaccine comms account
Thomas Moore
October 26, 2020
8:43 am

The work includes promotion of the influenza vaccine and some crisis work.

Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Ray Pelosi
October 22, 2020
8:58 am

The effort takes into account differences between these patients and oft-targeted early-stage ones.

Golin loses appeal of $6m California anti-tobacco RFP
Golin loses appeal of $6m California anti-tobacco RFP
Thomas Moore
October 20, 2020
9:45 am

The state’s Department of Health confirmed Rally’s win of the account.

Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
Ray Pelosi
October 20, 2020
7:30 am

“Don’t Let Pain Gain on You” targets patients and caregivers alike.

Figs pulls ad. How should the scrubs brand handle future marketing efforts?
Figs pulls ad. How should the scrubs brand handle future marketing efforts?
PRWeek staff
October 19, 2020
9:15 am

The brand’s latest ad offended female healthcare pros.

Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push came too late
Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push came too late
Marc Iskowitz
October 19, 2020
8:37 am

The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.

Breast cancer organizations turn to gaming to fill live event gap
Breast cancer organizations turn to gaming to fill live event gap
Chris Daniels
October 13, 2020
12:55 pm

Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.

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