Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
Bristol Myers Squibb is leaning into the popular Get Ready with Me social media trend to underscore how people living with schizophrenia often have different schedules than those who do not.
AstraZeneca urges younger demographic to snap out of doom scrolling
In a bid to reinvigorate psoriasis patients’ confidence, AbbVie partnered with award-winning photographer Lindsay Adler to capture the portraits of four patient advocates as part of its Clearly Me campaign.
AI Deciphered: Discovering the Potential for Marketers and Communicators