Here’s a recap of the Novartis-Michael Cohen crisis, which unfolded this week, including how the drugmaker has responded to scrutiny over its $1.2 million contract with Cohen’s firm.
Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.
P&G: healthcare acquisition helps us stay on top of consumer ‘megatrends’
Procter & Gamble said its $4.2 billion acquisition of German firm Merck’s consumer health division was about allowing it to respond to the changing demands of an aging world.
Pfizer signs 20-year lease for new New York City headquarters
White House quashes Idaho’s insurance plans; Voyager reports positive results in clinical trial for Parkinson’s drug; Cigna-Express Scripts deal to face long review.
Walgreens hires Gulden Mesara to lead U.S. communications
UnitedHealth to pass on rebates to customers; Arkansas adds Medicaid work requirements; American College of Physicians reveals Type 2 diabetes guidelines.
Five things for pharma marketers to know: Friday, February 23, 2018
Pharma buys back shares with tax savings; Facebook algorithm change means opportunity for patient influencers; Trump claims Azar has already lowered drug prices.
Five things for pharma marketers to know: Monday, February 12, 2018