In this podcast, Matt Botkin, SVP, business development (health systems) at Doceree, throws light on how the pharmaceutical industry can leverage technology to address the issue of healthcare affordability.
Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset.
Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset.
The rules of the past no longer apply after the seismic events of the past three years. To reflect that, HCB Health has become Boundless Life Sciences Group.
When educating providers to improve patient outcomes, brand experiences must be exceptional
IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief.