Novartis awards two for their heart hacks at TechCrunch event
Two makers of health apps walked away with the top prizes and access to more from the drugmaker.
Technology
Healthcare is better prepared for chatbots than you think
Novartis’ Shwen Gwee explained how healthcare could integrate chatbots using frameworks common throughout the industry.
Want to stake ownership of your healthcare data? There’s an app for that
Hu-manity.co is trying to start a movement to make personal data an individual’s property.
Mother launches new platform as the ‘cure for cancer treatment’
Driver will help connect cancer patients to the best treatment options worldwide.
Wearables set to transform clinical research
A few short years and multiple corporate pivots later, wearables have come back into favor. Is the healthcare industry ready to take advantage?
‘Long way to go’ before top pharma companies’ digital presence measures up to current tech standards: study
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
What pharma brands can learn from Amazon’s inaugural Voice Summit
As the “age of touch,” as Amazon calls it, gradually gives way to voice, it’s even more important to have a robust search strategy.
Rockpointe launches medical education program on Amazon’s Alexa
Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.
Epilepsy group has advice for Pixar following its photosensitivity faux paus
Fans hailed Disney’s response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.
How the Amazon-PillPack deal could benefit pharma and win over patients
A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.
AARP, tech firms to test voice-based health tools among senior set
Pillo’s voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
How drugmakers are facing the entrance of consumer giants into healthcare
As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.
Accenture faces ‘conflict of interest’ questions over buying programmatic, auditing media
Specialist media consulting firms and media agencies have claimed Accenture faces a “clear conflict” of interest over the launch of its programmatic media planning and buying unit.
Health diagnostic startup Nanobiosym brings on Finn Partners as AOR
Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.
How Amazon’s culture fuels innovation
Shaun Qualheim from Amazon Web Services explained how the company’s small teams and customer-first and failure-friendly culture promotes innovation.
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