How programmatic technology will change the way marketers do business
CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.
Technology
Former Intel CMO Deborah Conrad joins health startup Grand Rounds
Conrad joined the company this month and is based in its San Francisco headquarters.
The FDA isn’t tech’s biggest hurdle to the healthcare system
It’s our fragmented healthcare system, with its skeptical payers, cautious providers, noncompliant consumers and outmoded hardware that poses the biggest challenge for tech innovators seeking entry. “Disruption” is not something the health system seeks or embraces.
Why heart-monitoring apps on latest Apple Watch make some physicians nervous
Whether Apple’s foray into med devices will change the screening landscape for the better isn’t entirely clear, clinicians say.
Novartis awards two for their heart hacks at TechCrunch event
Two makers of health apps walked away with the top prizes and access to more from the drugmaker.
Healthcare is better prepared for chatbots than you think
Novartis’ Shwen Gwee explained how healthcare could integrate chatbots using frameworks common throughout the industry.
Want to stake ownership of your healthcare data? There’s an app for that
Hu-manity.co is trying to start a movement to make personal data an individual’s property.
Mother launches new platform as the ‘cure for cancer treatment’
Driver will help connect cancer patients to the best treatment options worldwide.
Wearables set to transform clinical research
A few short years and multiple corporate pivots later, wearables have come back into favor. Is the healthcare industry ready to take advantage?
‘Long way to go’ before top pharma companies’ digital presence measures up to current tech standards: study
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
What pharma brands can learn from Amazon’s inaugural Voice Summit
As the “age of touch,” as Amazon calls it, gradually gives way to voice, it’s even more important to have a robust search strategy.
Rockpointe launches medical education program on Amazon’s Alexa
Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.
Epilepsy group has advice for Pixar following its photosensitivity faux paus
Fans hailed Disney’s response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.
How the Amazon-PillPack deal could benefit pharma and win over patients
A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.
AARP, tech firms to test voice-based health tools among senior set
Pillo’s voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
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