Technology

Technology

More doctors are adopting technology, and pharma marketers are changing tack to reach them
More doctors are adopting technology, and pharma marketers are changing tack to reach them
Marc Iskowitz
February 20, 2020
5:00 am

Physicians’ appetite for digital tools grew markedly the last three years, per new research. A separate study finds a similar dynamic playing out in marketing.

Tech firm using AI to find rare-disease treatments redefines patients’ role in research
Tech firm using AI to find rare-disease treatments redefines patients’ role in research
Marc Iskowitz
January 30, 2020
5:00 am

A collaboration between a foundation and a health-tech company has yielded more than viable drug candidates. It has set a new standard for patients’ role in research.

SXSW preview: Health tech supersized
SXSW preview: Health tech supersized
Larry Dobrow
February 25, 2019
5:00 am

With more attendees, more content, and bigger and better-situated venues, SXSW’s health and medtech track has become one of the industry’s most highly anticipated events.

ViralGains’ Tod Loofbourrow on health tech, late nights working, and his favorite city to work in
ViralGains’ Tod Loofbourrow on health tech, late nights working, and his favorite city to work in
MMM Staff
February 6, 2019
6:00 am

Tod Loofbourrow is CEO of ViralGains.

AI in life sciences: The tow man’s dilemma
AI in life sciences: The tow man’s dilemma
Marc Iskowitz
February 5, 2019
6:00 am

Biopharma’s quest to harness tech should be accompanied by a healthy dose of skepticism.

Hill-Rom partners with EarlySense to create a smarter hospital bed
Hill-Rom partners with EarlySense to create a smarter hospital bed
Alison Kanski
December 10, 2018
7:15 am

The “smart bed” could spur hospitals to market their own rooms to attract patients.

4 startups outline their vision for the future of health tech in 2019
4 startups outline their vision for the future of health tech in 2019
Larry Dobrow
December 6, 2018
7:00 am

Investment in digital health companies shattered all existing records during 2018 — and startups in the behavioral health area snagged a good deal of it.

How programmatic technology will change the way marketers do business
How programmatic technology will change the way marketers do business
James Woodland
November 6, 2018
7:00 am

CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.

Former Intel CMO Deborah Conrad joins health startup Grand Rounds
Former Intel CMO Deborah Conrad joins health startup Grand Rounds
Alison Kanski
November 2, 2018
6:01 am

Conrad joined the company this month and is based in its San Francisco headquarters.

The FDA isn’t tech’s biggest hurdle to the healthcare system
The FDA isn’t tech’s biggest hurdle to the healthcare system
Michael Heinley, Finn Partners
October 24, 2018
10:10 am

It’s our fragmented healthcare system, with its skeptical payers, cautious providers, noncompliant consumers and outmoded hardware that poses the biggest challenge for tech innovators seeking entry. “Disruption” is not something the health system seeks or embraces.

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