Two makers of health apps walked away with the top prizes and access to more from the drugmaker.
Novartis’ Shwen Gwee explained how healthcare could integrate chatbots using frameworks common throughout the industry.
Hu-manity.co is trying to start a movement to make personal data an individual’s property.
Driver will help connect cancer patients to the best treatment options worldwide.
A few short years and multiple corporate pivots later, wearables have come back into favor. Is the healthcare industry ready to take advantage?
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
As the “age of touch,” as Amazon calls it, gradually gives way to voice, it’s even more important to have a robust search strategy.
Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.
Fans hailed Disney’s response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.
A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.
Pillo’s voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.
Specialist media consulting firms and media agencies have claimed Accenture faces a “clear conflict” of interest over the launch of its programmatic media planning and buying unit.
Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.
Shaun Qualheim from Amazon Web Services explained how the company’s small teams and customer-first and failure-friendly culture promotes innovation.