The Lions Health 2016 pharma category winners.
The shortlist for Lions Health 2016’s pharma category.
The shortlist for Lions Health 2016’s health and wellness category.
The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.
The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.
Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.
On creativity: “Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren’t just discovered by scientists and researchers anymore.”
Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.
MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?
He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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