It’s time for meetings that revolve around rosé on the Carlton Terrace. It’s also time for the professional creative inferiority complex to pop up for people who make pharma ads.
She discusses why it’s wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year’s creative work.
The McCann Health session invited David Nutter, the director of the “Red Wedding” episode of “Game of Thrones” and many other cool TV moments, to talk to delegates about courage and creativity.
Seeing patients as more than the sum of their body parts
Donna Murphy and Doug Burcin, global CEO’s of Havas Health, exhorted delegates to “get up, wake up, move around” before the start of their session. What followed was a more humbling wake-up call.
Futurist Silva: Technology is how we impregnate the world with mindfulness
PHD Worldwide invited Jason Silva, a filmmaker, futurist and techno-philosopher, to give the delegates a sense of the vast possibilities that are ahead in healthcare.
Lions Health winners revealed; US work falls short
The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.
This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.
LionsHealth’s final afternoon began with perspective from Taiwan’s HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.