We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.
Fueled by system-wide demand and facilitated by AI, the industry's lofty expectations around real-world evidence could soon be fulfilled
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.
As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.
If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.
How can marketers incorporate patient feedback into their marketing strategies without expensive and time-consuming studies?
Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.
Adults dominate the ADHD prescription category; the FDA approved The Medicine Company's anticlotting drug 10 years after issuing a CRL; a survey shows personalized content can build consumer goodwill
The PMR Charities Golf Classic teed up more than $20,000 for St. Jude Children's Research Hospital.
Suppliers are touting a deeper level of analysis, in some cases bypassing the market-research function and reaching the highest levels of their pharma clients.
The data and analytics giant is looking to launch an IPO. The company, which is the subject of an antitrust suit, said in its prospectus that it anticipates future acquisitions.
Mid-stage data show the drug, romosozumab, was associated with significant increases in bone mineral density compared to Lilly's Forteo and off-patent Fosamax.
The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.
Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.
IMS Health has acquired Seattle-based software-as-a-service (SaaS) company Appature, the firms are expected to announce today.
An ePharma Summit panel of physicians takes the sheen off new marketing initiatives by telling pharmas they find them useless.
A Merck study bolsters FDA's case for requiring that TV ads for prescription drugs present risks in text as well as the voiceover.
Seattle-based Appature has signed up several healthcare marketing agencies and business service firms to use its cloud-based relationship marketing platform.
Pharma companies are starting down the Big Data path but are trying to identify the business questions best suited to new analytic techniques.
An analysis of a cross-section of the pharma industry shows budgets of pharmaceutical marketing research teams are starting to recover from 2008 lows.
IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can?
Data show detailing pressure and pharmaceutical rep access are still much higher in primary care than in other specialties.
Lippincott builds out its Nursing Advisor and WorldOne adds a patient-insight component.
Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group's McCann Health, the network said Monday.
A Mumbai-based pharma custom manufacturing firm is buying the parent company of Manhattan Research.
Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.
Genentech is thinking outside the traditional focus group to understand patients, helping address the long-standing business challenges of adherence and brand preference, the firm says.
FDA issues may deter drugmakers from engaging in social media, but that's no excuse to ignore what audiences are saying on these platforms, say pharma and device firms.
Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad.
Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.