Excessive underarm sweating can sound like a minor inconvenience, but this campaign thoughtfully unpacks the daily embarrassment, emotional burdens and the stigma.
Since the launch of Our Lab is Everywhere, 43% of visitors actively engaged with branded content, with providers spending an average of close to seven minutes,
A combination of research insights and secondary data allowed this campaign to crack personal messaging at a level few campaigns achieve, delivering 119 different ads against 43 unique audiences.