News

Drug shortages in America

Check out MM+M’s weekly updates on the state of drug shortages in America.

News

BIO undergoes significant restructuring, lays off execs amid industry woes

The internal restructuring comes months after John Crowley, an alum of Bristol Myers Squibb, Novazyme and Amicus Therapeutics, took over as CEO of BIO.

Campaigns

AstraZeneca urges younger demographic to snap out of doom scrolling

The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

Introducing predictive AI, a new approach to targeting before health events occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Partner Content

Prioritizing audience quality and contextual environment in POC marketing

Despite the growing popularity of POC marketing via EHR platforms, this channel remains highly fragmented. For omnichannel marketers, that fragmentation can represent challenges in finding scale, transparency, and uniformity in targeting and performance reporting.

Partner Content

Want to better engage patients with complex diagnoses? Embrace digital.

Patients often struggle to find specialist care, delaying needed treatment. Digital tools can help.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

Partner Content

Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.