Read the April 2020 digital edition
The April 2020 digital edition includes a look at pharma’s podcast revolution, how point-of-care networks are addressing the health literacy gap and an infographic on DTC media spend.
Print Issue: April 01, 2020
Marketers share specialty pharma campaigns with strong results
Marketers from GoodRx and Rx Edge Media Network share their insights.
Pharmacies are getting a bad name when price myopia is the real culprit
A recent New York Times article took aim at pharmacies, but the major problem going unresolved is price myopia.
Attempts to address low levels of health literacy take hold at point of care
Low levels of health literacy have long plagued patients and piqued physicians. But at the point of care, networks are addressing the education gap with a range of new content and approaches.
Voice search has arrived, but are healthcare marketers ready to take advantage?
Even as voice search surges across a range of audiences, pharma hasn’t yet taken advantage. With the technology set to advance, marketers must start preparing.
Pharma ad spend 2019: TV drug ad plateau
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
In these unprecedented times, we have to remember: It’s up to us
These times call for a concerted and united effort by all of us. Adopting a certain “commando ethos” may hold the key.
The secrets behind 3 successful pharma podcasts
Deep content dives. Big listener numbers. Minimal meddling. Eli Lilly, Genentech and Pfizer share the secrets behind their podcast successes.
Hearst’s Todd Haskell pushes to connect health and wellness marketers with millennials and boomers
Todd Haskell is a veteran of Meredith and The New York Times.
A look at the first human trial of a COVID-19 vaccine
A separate trial is evaluating a treatment for patients already sick with COVID-19.
