Read the April 2020 digital edition
The April 2020 digital edition includes a look at pharma’s podcast revolution, how point-of-care networks are addressing the health literacy gap and an infographic on DTC media spend.
The April 2020 digital edition includes a look at pharma’s podcast revolution, how point-of-care networks are addressing the health literacy gap and an infographic on DTC media spend.
Marketers from GoodRx and Rx Edge Media Network share their insights.
A recent New York Times article took aim at pharmacies, but the major problem going unresolved is price myopia.
Low levels of health literacy have long plagued patients and piqued physicians. But at the point of care, networks are addressing the education gap with a range of new content and approaches.
Even as voice search surges across a range of audiences, pharma hasn’t yet taken advantage. With the technology set to advance, marketers must start preparing.
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
These times call for a concerted and united effort by all of us. Adopting a certain “commando ethos” may hold the key.
Deep content dives. Big listener numbers. Minimal meddling. Eli Lilly, Genentech and Pfizer share the secrets behind their podcast successes.
Todd Haskell is a veteran of Meredith and The New York Times.
A separate trial is evaluating a treatment for patients already sick with COVID-19.