The April 2020 digital edition includes a look at pharma’s podcast revolution, how point-of-care networks are addressing the health literacy gap and an infographic on DTC media spend.
Marketers share specialty pharma campaigns with strong results
Low levels of health literacy have long plagued patients and piqued physicians. But at the point of care, networks are addressing the education gap with a range of new content and approaches.
Voice search has arrived, but are healthcare marketers ready to take advantage?
Even as voice search surges across a range of audiences, pharma hasn’t yet taken advantage. With the technology set to advance, marketers must start preparing.