The blending of white coat and blue jeans moments means marketers have greater opportunities to create relevant and personalized content that meets HCPs wherever they are.
Forget about pharma profits and focus on drug tort reform
States have targeted co-pay accumulators, claiming they run up costs for patients who need expensive specialty drugs. Here’s why their legislation hasn’t yet had the intended impact.
The view from a California agency: It’s different here
[Stop us if you’ve heard this one] Egged on by brash, funny patients active in their online communities, pharma marketers are considering adding humor to their rhetorical toolbox.
Sales vet Marla Newman leads digital-first push at Meredith
Resident physician Dr. Joanna Haight, 28, is half-Caucasian and half-Filipino, speaks three languages, is active on social media and has volunteered at medical institutions for years. Will marketers adjust their appeals to accommodate her and the thousands of new doctors who look like her?