Print Issue: May 01, 2020

Companies step up philanthropy, research efforts to battle COVID-19
Companies step up philanthropy, research efforts to battle COVID-19
MM+M Staff
August 12, 2020
7:30 am

The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.

Marketers describe how they expect business to change in the wake of COVID-19
Marketers describe how they expect business to change in the wake of COVID-19
MM+M Staff
May 11, 2020
12:08 pm

Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.

Infographic: A breakdown of the lack of ventilators
Infographic: A breakdown of the lack of ventilators
MM+M Staff
May 7, 2020
5:00 am

As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.

Benefits of digital transformation are evident and bring new opportunities
Benefits of digital transformation are evident and bring new opportunities
Nitin Kumar
May 7, 2020
5:00 am

Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.

Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Phillip Pantuso
May 6, 2020
5:00 am

While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.

40 Under 40 2020: Sara Baker, Marina Maher Communications
40 Under 40 2020: Sara Baker, Marina Maher Communications
Laura Entis
May 4, 2020
5:00 am

Sara Baker is executive director, earned media, at Marina Maher Communications.

40 Under 40 2020: Meghan Kaye, Heartbeat
40 Under 40 2020: Meghan Kaye, Heartbeat
Laura Entis
May 4, 2020
5:00 am

Meghan Kaye is creative director at Heartbeat.

40 Under 40 2020: Conrod Kelly, Merck
40 Under 40 2020: Conrod Kelly, Merck
Laura Entis
May 4, 2020
5:00 am

Conrod Kelly is executive director, social determinants and population health at Merck.

40 Under 40 2020: Danielle Lynch, Phreesia
40 Under 40 2020: Danielle Lynch, Phreesia
Laura Entis
May 4, 2020
5:00 am

Danielle Lynch is VP, client experience at Phreesia.

40 Under 40 2020: Nishant Maller, Alcon
40 Under 40 2020: Nishant Maller, Alcon
Laura Entis
May 4, 2020
5:00 am

Nishant Maller is senior brand manager, U.S. surgical retina at Alcon.

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