Companies step up philanthropy, research efforts to battle COVID-19
The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.
Print Issue: May 01, 2020
Marketers describe how they expect business to change in the wake of COVID-19
Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.
Infographic: A breakdown of the lack of ventilators
As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
Creating stronger health communities: Podcasts to listen to now
Podcasts have the potential to be the foundation of the new patient engagement model. Guidemark Health delves into two of the best in the business.
40 Under 40 2020: Jessica Echterling Belardi, TBWA\Health Collective
Jessica Echterling Belardi is VP, group account director at TBWA\Health Collective.
40 Under 40 2020: Michelle Maskaly, Fingerpaint
Michelle Maskaly is marketing at Fingerpaint.
40 Under 40 2020: Marissa McNally-Costello, Cambridge BioMarketing
Marissa McNally-Costello is chief strategy officer at Cambridge BioMarketing.
