Print Issue: May 01, 2020

Companies step up philanthropy, research efforts to battle COVID-19
Companies step up philanthropy, research efforts to battle COVID-19
MM+M Staff
August 12, 2020
7:30 am

The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.

Marketers describe how they expect business to change in the wake of COVID-19
Marketers describe how they expect business to change in the wake of COVID-19
MM+M Staff
May 11, 2020
12:08 pm

Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.

Benefits of digital transformation are evident and bring new opportunities
Benefits of digital transformation are evident and bring new opportunities
Nitin Kumar
May 7, 2020
5:00 am

Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.

Infographic: A breakdown of the lack of ventilators
Infographic: A breakdown of the lack of ventilators
MM+M Staff
May 7, 2020
5:00 am

As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.

Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Phillip Pantuso
May 6, 2020
5:00 am

While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.

40 Under 40 2020: Heather Beach, Intouch Analytics
40 Under 40 2020: Heather Beach, Intouch Analytics
Laura Entis
May 4, 2020
5:00 am

Heather Beach is senior director of analytics at Intouch Analytics.

40 Under 40 2020: Julie Gens, Calcium
40 Under 40 2020: Julie Gens, Calcium
Laura Entis
May 4, 2020
5:00 am

Julie Gens is SVP, management director at Calcium.

40 Under 40 2020: Eric Steinberg, Hearts & Science
40 Under 40 2020: Eric Steinberg, Hearts & Science
Laura Entis
May 4, 2020
5:00 am

Eric Steinberg is senior director at Hearts & Science.

40 Under 40 2020: David Brightmore, Wunderman Thompson Health
40 Under 40 2020: David Brightmore, Wunderman Thompson Health
Laura Entis
May 4, 2020
5:00 am

David Thompson is VP, brand strategy at Wunderman Thompson Health.

40 Under 40 2020: Hilary Graham, Luminex
40 Under 40 2020: Hilary Graham, Luminex
Laura Entis
May 4, 2020
5:00 am

Hilary Graham is director, Scientific Marketing and Applications at Luminex.

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