Companies step up philanthropy, research efforts to battle COVID-19
The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.
Print Issue: May 01, 2020
Marketers describe how they expect business to change in the wake of COVID-19
Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
Infographic: A breakdown of the lack of ventilators
As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
40 Under 40 2020: Katie Busse, Medela
Katie Busse is senior manager of digital customer experience at Medela.
40 Under 40 2020: Elizabeth Hefner, Skipta
Elizabeth Hefner is VP, marketing and member services at Skipta.
40 Under 40 2020: Emily Tallman, GSW Advertising
Emily Tallman is VP, creative director at GSW Advertising.
40 Under 40 2020: Pam Caputo, Precisioneffect
Pam Caputo is associate VP at Precisioneffect.
40 Under 40 2020: Josh John, Boehringer Ingelheim
Josh John is director, strategic planning and alliance management at Boehringer Ingelheim.
