May 01, 2020 - MM+M - Medical Marketing and Media

Print Issue: May 01, 2020

Companies step up philanthropy, research efforts to battle COVID-19
Companies step up philanthropy, research efforts to battle COVID-19
MM+M Staff
August 12, 2020
7:30 am

The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.

Marketers describe how they expect business to change in the wake of COVID-19
Marketers describe how they expect business to change in the wake of COVID-19
MM+M Staff
May 11, 2020
12:08 pm

Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.

Benefits of digital transformation are evident and bring new opportunities
Benefits of digital transformation are evident and bring new opportunities
Nitin Kumar
May 7, 2020
5:00 am

Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.

Infographic: A breakdown of the lack of ventilators
Infographic: A breakdown of the lack of ventilators
MM+M Staff
May 7, 2020
5:00 am

As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.

Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Phillip Pantuso
May 6, 2020
5:00 am

While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.

40 Under 40 2020: Ashley Cardarelli, Sharecare
40 Under 40 2020: Ashley Cardarelli, Sharecare
Laura Entis
May 4, 2020
5:00 am

Ashley Cardarelli is VP, strategic partnerships at Sharecare.

40 Under 40 2020: Kevin Johnson, W2O
40 Under 40 2020: Kevin Johnson, W2O
Laura Entis
May 4, 2020
5:00 am

Kevin Johnson is group president and managing partner, integrated solutions at W2O Marketing.

40 Under 40 2020: Paul Wesemann, Elevate Healthcare
40 Under 40 2020: Paul Wesemann, Elevate Healthcare
Laura Entis
May 4, 2020
5:00 am

Paul Wesemann is associate creative director at Elevate Healthcare.

40 Under 40 2020: Julie Croner, Wego Health
40 Under 40 2020: Julie Croner, Wego Health
Laura Entis
May 4, 2020
5:00 am

Julie Croner is VP, Patient Leader Network and Wego Health.

40 Under 40 2020: Jesse Kates, Grey Group’s health and wellness practice
40 Under 40 2020: Jesse Kates, Grey Group’s health and wellness practice
Laura Entis
May 4, 2020
5:00 am

Jesse Kates is executive creative director in the health and wellness practice at Grey Group.

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