Companies step up philanthropy, research efforts to battle COVID-19
The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.
Print Issue: May 01, 2020
Marketers describe how they expect business to change in the wake of COVID-19
Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
Infographic: A breakdown of the lack of ventilators
As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
40 Under 40 2020: Mike deLima, Klick
Mike deLima is associate creative director at Klick.
MM&M 40 Under 40: The Next Wave
MM&M’s first-ever compilation of 40 Under 40 marketers shines a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.
40 Under 40 2020: Juliette Deshaies, Janssen Biotech
Juliette Deshaies is product director at Janssen Biotech.
40 Under 40 2020: Conrod Kelly, Merck
Conrod Kelly is executive director, social determinants and population health at Merck.
