Print Issue: October, 01 2019

Read the 2019 October digital edition
Read the 2019 October digital edition
MM+M Staff
October 28, 2019
4:36 pm

The 2019 October digital editions include the MM&M Career and Salary Survey, six degrees of pharma separation, agency confidential and more.

Read the 2019 Book of the Night Digital Edition
Read the 2019 Book of the Night Digital Edition
MM+M Staff
October 17, 2019
3:43 pm

The 2019 Book of the Night Digital Edition features all the winners and finalists from the MM&M Awards.

Half year pro ad report 2019: Glaxo, J&J and Pfizer topped the list of biggest individual spenders
Half year pro ad report 2019: Glaxo, J&J and Pfizer topped the list of biggest individual spenders
MM+M Staff
October 4, 2019
5:00 am

Marketers of cancer drugs spent far more than marketers of drugs for other conditions.

Tropes about the mythical matriarch mom no longer hold power in the social-media era
Tropes about the mythical matriarch mom no longer hold power in the social-media era
Lauren Evans
October 3, 2019
5:00 am

Health marketers are adapting.

Agency confidential: 5 staffers describe their firm’s culture
Agency confidential: 5 staffers describe their firm’s culture
Larry Dobrow
October 3, 2019
5:00 am

Without immersing yourself at an agency, it’s very hard to accurately describe its culture, so MM&M reached out to the people best-qualified to answer the question: agency staffers.

Opioid crisis education: The key to fixing pharma’s political and reputation problems?
Opioid crisis education: The key to fixing pharma’s political and reputation problems?
Alison Kanski
October 3, 2019
5:00 am

As the opioid crisis continues to wreak havoc across the country, experts believe education may be the key to fixing pharma’s political and reputation problems.

Allergan vet challenges category conventions in new CMO role at upstart Evolus
Allergan vet challenges category conventions in new CMO role at upstart Evolus
Larry Dobrow
October 2, 2019
5:00 am

Allergan veteran Mike Jafar is trying to do everything differently in his new role as CMO of upstart Evolus.

6 degrees of pharma separation: The web of professional relationships in medical marketing
6 degrees of pharma separation: The web of professional relationships in medical marketing
MM+M Staff
October 2, 2019
5:00 am

We asked four well-known industry execs to discuss the people with whom they’ve crossed paths.

Want to save money on drug prices? Don’t listen to Washington
Want to save money on drug prices? Don’t listen to Washington
Sander A. Flaum
October 2, 2019
5:00 am

Sander Flaum urges Americans to ignore politicians’ calls to head north of the border for their prescription medication.

Sometimes you want to go where everybody knows your name
Sometimes you want to go where everybody knows your name
Steve Madden
October 2, 2019
5:00 am

The “new guy” shipped off to Cannes to meet all the movers and shakers and found out it was like attending homecoming with shout outs and hugs aplenty.

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