Judges applauded HealthCentral’s creative and original ideas, such as its initiative Live Bold, Live Now, which includes various multimedia programs focused on real patients.
Best Health & Wellness Digital Initiative for Consumers of 2016
Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
Platinum Award: Outstanding Contribution to Healthcare in 2016
Before Dr. Hanna-Attisha gathered the blood sample data, city and state officials had routinely denied there was a problem with the water in Flint, Michigan.
The OTC launch of Flonase helped drive $294 million in sales, an 80% repeat purchase rate, and 11.4% of the brand dollar share in the adult allergy remedies category (the goal was 7.3%).
Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.
The core campaign concept of Sister Pact — making a pact with a friend to get a mammogram — taps into existing trusted relationships to drive both awareness and participation.