To break through and drive a high level of physician interaction, Havas Life Metro and Genentech created an interactive self-guided digital storytelling experience to explain the unique mechanism of action of Gazyva.
With a product approved for both major depressive disorder and schizophrenia, the companies decided to create a campaign that provided cohesion and brand recognition across disease states.
Judges loved Blood Equality’s visually stunning and powerful creative, which features striking black-and-white portraits of men set off by simple messages as “My blood is type A, not type gay.”
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients’ difficult journey to diagnosis.