Cetaphil’s Super Bowl LVIII campaign breaks from this season’s celebrity-heavy mold to spotlight the genuine connection between Swifties and their football-loving dads.
These efforts not only challenge the status quo, but also pave the way for innovative applications of technology without ceding the creative thinking to machines.
‘Super-relatable scenes’: Why Vital Proteins got awkward for its New Year’s campaign
The Dry January anthem, developed in partnership with Omnicom Health Group and singer Ryan Whyte Maloney, aims to bottle up pro-drinking messages in country music.