The COVID-19 Health Media Report Card
Did journalists and publishers rise to the occasion? We asked health media and agency execs to perform a mid-pandemic self-evaluation.
Healthcare Media
Verywell unveils tool to address postpartum depression
The latest “Healthy Conversations” entry helps friends and family reach out to mothers who may be isolated during the pandemic.
Novartis, iHeartRadio team to create streaming station for MS community
MS Vibes launched in October and will debut podcasts and other educational content this month.
Facts and Focus: How Prevention charted its pandemic-era course
The venerable health and wellness media brand “skipped a lot of the noise” and thrived during a challenging time for publishers.
‘Lady Parts’ and lessons learned
Hologic’s Jane Mazur chronicles the digital series’ path from idea to execution, and what other marketers and content creators can take away from it.
“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
The health and wellness streaming service is set to debut in early 2021.
Rona Fairhead, former Financial Times CEO and BBC Chair, joins SurvivorNet board
The goal for SurvivorNet going forward is to develop new products and content for cancer patients and doctors, Fairhead said.
WebMD partners with Twitter to showcase health content
The collaboration is Twitter’s first health content partnership.
SmileDirectClub, Meredith’s Foundry 360 launch telehealth education platform
Telehealth Explained debuts with patient testimonials, insurance info.
‘Extremely concerning, dangerous and should be stopped immediately’: J&J responds to ‘Benadryl challenge’
Johnson & Johnson and TikTok are working together to stop the deadly social media craze.
