Five things for pharma marketers to know: Friday, December 4, 2020
COVID-19 numbers hit new highs in the U.S.; CVS launches pilot antibody treatment program; HHS lays out a road map to improved maternal health.
COVID-19 numbers hit new highs in the U.S.; CVS launches pilot antibody treatment program; HHS lays out a road map to improved maternal health.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The federal department asked bidding firms to craft a campaign that would “inspire hope” amid the pandemic. Critics worry it could be politicized.
Communicators inside the White House would do well to stop maligning public health experts, for the sake of the country and their own credibility, says a former HHS press officer.
HHS to receive COVID-19 patient data; Radiation may help speed recovery from coronavirus-related pneumonia; Podcast: WebMD’s Dr. John Whyte.
A previous judge ruled that HHS did not have the authority to issue the rule.
The government has relaxed telehealth rules as most people stay home to help flatten the curve, but patients still face barriers for virtual visits.