Over the Counter (OTC)

All articles by Over the Counter (OTC)

Advertisers boost spending on OTC cold and cough drugs by millions
Advertisers boost spending on OTC cold and cough drugs by millions
Lecia Bushak
December 7, 2022
4:24 pm

Advertisers spent nearly $170 million between January and October 2022, compared to just $106 million during the same time period in 2021.

Excedrin aims to relieve digital headaches for women creators with Equal Bytes NFT program
Excedrin aims to relieve digital headaches for women creators with Equal Bytes NFT program
Jack O'Brien
October 12, 2022
10:23 am

MakersPlace will host the NFT auctions and facilitate the bidding process from Excedrin while also promoting the women artists to increase their visibility.

FDA to allow some OTC hearing aid sales
FDA to allow some OTC hearing aid sales
Marc Iskowitz
August 17, 2022
9:38 am

They could be in stores by mid-October, officials said.

Why Unilever’s failed bid for GSK’s consumer biz portends wave of OTC M&A
Why Unilever’s failed bid for GSK’s consumer biz portends wave of OTC M&A
Marc Iskowitz
January 20, 2022
2:16 pm

The maker of Ben & Jerry’s ice cream walked away from the potential deal yesterday, but its bid underscores what may be an active period for OTC buyouts.

Five things for pharma marketers to know: Friday, July 17, 2020
Five things for pharma marketers to know: Friday, July 17, 2020
Alison Kanski
July 17, 2020
5:00 am

States cut opioid programs as overdoses spike; Novartis pledges to not profit from COVID-19 drugs sent to low-income countries; Walgreens partners with DoorDash to deliver over-the-counter drugs, health products.

ABC News’ Dan Childs joins Bayer in external comms role
ABC News’ Dan Childs joins Bayer in external comms role
Alison Kanski
February 1, 2018
7:12 pm

Childs has worked at the network news division for more than a decade.

Five things for pharma marketers to know: Friday, January 19, 2018
Five things for pharma marketers to know: Friday, January 19, 2018
Virginia Lau
January 19, 2018
3:00 pm

Biogen, UCB reportedly showing interest in Acorda acquisition; Kite Pharma and Pfizer to develop combo lymphoma therapy; hospitals to form generics nonprofit

CPG companies Nestlé and Kellogg court OTC
CPG companies Nestlé and Kellogg court OTC
Dava Stewart
January 2, 2018
4:27 pm

A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?

Five things for pharma marketers to know: Tuesday, December 26, 2017
Five things for pharma marketers to know: Tuesday, December 26, 2017
Virginia Lau
December 26, 2017
3:25 pm

Roche to buy Ignyta for $1.7 billion; FDA OKs Valeant eye drop for OTC sale; Kmart settles prescription drug fraud allegations

Five things for pharma marketers to know: Tuesday, December 12, 2017
Five things for pharma marketers to know: Tuesday, December 12, 2017
Virginia Lau
December 12, 2017
3:10 pm

FDA issues prescription drug promotion guidance; FDA approves first follow-on biologic of Lilly’s Humalog; drugmakers allegedly hired nurses to promote drugs

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