From Taylor’s perspective, Genentech has taken a deliberately holistic approach to marketing, which ensures culturally relevant and compassionate content for the target patient population.
Cannes 2024: A rundown of Jack Morton’s experiential activations
MM+M caught up with Klick Health chief creative officer Rich Levy and Pharma juror Roberta Raduan ahead of this year’s festival to learn what they’re keeping an eye on at Cannes.
Bravo! Maurice Lévy leaves on an elegant high at his last Publicis AGM
Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.
Marshall Allen, a tenacious healthcare journalist, dies at 52
Allen, who spent 10 years of his career reporting for ProPublica, was a fierce advocate for transparency and fairness in health care, guided by his strong faith and belief in honesty and integrity.
ICU nurse Jenny Decker sets sail on solo voyage for rare disease awareness