Back to the Future: Print media thrives in point of care
Not only isn’t print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it’s thriving in a most unlikely environment: the point of care
Publishing
What Facebook’s news feed changes mean for brands and publishers
Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
When it comes to professional ads, print makes its comeback
Following print’s best year since 2011, it’s time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.
Nurses undeterred by internet bans at work: study
Healthcare workers seek out health-related information on their own time, and through internet connections other than ones offered by their employers.
PDR expands its services beyond the book
Physicians Desk Reference is on a mission to expand its image beyond just being that heavy book doctors consult for information
Informa rumored to lay off staff
Tweets offering help and jobs have followed reports that former Elsevier employees are now former Informa employees.
Merion renames NP, PA print publication
The newly titled Nurse Practitioner Perspective rolls out this month, keeping pace with an educational shift in the nursing field.
Criticism prompts WaPo 180
The Washington Post was publishing studies and press releases in its science section until criticism prompted it to stop.
New owner to publish MedAdNews biannually
A month after UBM Canon closed the B2B magazine, marketing firm Outcomes LLC announced its return to twice-a-year publication.
Nodding to bloggers, Lilly digitizes content
The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.
