Still, the pharma industry scored lower in 2022 for key activities that are meaningful to these rare disease patient groups, including fair pricing policies and access to medicines.
Roche, ViiV and Horizon most reputable pharmas in the world last year, say patient groups
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation.
Pharma reputation drops to pre-pandemic normal, with Pfizer and Moderna falling in the ranks
Though Shkreli may soon slip from the public eye, separated from his Twitter account and prohibited from trading securities, pharma communicators must learn from these events.
Five things for pharma marketers to know: Friday, June 2, 2017
Oncologists more likely to prescribe drugs when receiving travel, meal payments; Tesaro reportedly considering a sale; AbbVie has best pharma reputation