Consumers are still putting a high level of trust in their community pharmacies and are open to seeing pharmacists play a bigger role in their care journeys.
Pharma’s corporate reputation begins to slide following COVID surge
Still, the pharma industry scored lower in 2022 for key activities that are meaningful to these rare disease patient groups, including fair pricing policies and access to medicines.
Roche, ViiV and Horizon most reputable pharmas in the world last year, say patient groups
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation.
Pharma reputation drops to pre-pandemic normal, with Pfizer and Moderna falling in the ranks