Technology

Omnicom makes first management, tech consulting purchase

Omnicom makes first management, tech consulting purchase

Credera - like consultancies - has direct access to Fortune 500 C-suite execs.

'Long way to go' before top pharma companies' digital presence measures up to current tech standards: study

'Long way to go' before top pharma companies' digital presence measures up to current tech standards: study

A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.

GSK digital leader brings tech flair

GSK digital leader brings tech flair

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GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.

What pharma brands can learn from Amazon's inaugural Voice Summit

What pharma brands can learn from Amazon's inaugural Voice Summit

As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.

TV4 unveils streaming network dedicated to cancer

TV4 unveils streaming network dedicated to cancer

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The channel will feature content about the full range of the cancer journey.

Live, from Cannes: Interview | Chris Neuner, PulsePoint

Live, from Cannes: Interview | Chris Neuner, PulsePoint

PulsePoint's chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.

AARP, tech firms to test voice-based health tools among senior set

AARP, tech firms to test voice-based health tools among senior set

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Pillo's voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

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Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

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Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".

One-word answers with Publicis Groupe chairman Maurice Lévy

One-word answers with Publicis Groupe chairman Maurice Lévy

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The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

How drugmakers are facing the entrance of consumer giants into healthcare

How drugmakers are facing the entrance of consumer giants into healthcare

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As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.

Neera Chaudhary, Golin

Neera Chaudhary, Golin

Neera Chaudhary is global president of healthcare of Golin.

Becky Chidester,  Wunderman Health

Becky Chidester, Wunderman Health

Becky Chidester is CEO of Wunderman Health.

Kathy Delaney, Publicis Health

Kathy Delaney, Publicis Health

Kathy Delaney is chief creative officer of Publicis Health.

Genevieve Paquette, Level Ex

Genevieve Paquette, Level Ex

Genevieve Paquette is chief marketing officer and board member of Level Ex.

How Amazon's culture fuels innovation

How Amazon's culture fuels innovation

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Shaun Qualheim from Amazon Web Services explained how the company's small teams and customer-first and failure-friendly culture promotes innovation.

'When we look at health we have to unpack emotion': More soundbites from Transforming Health

'When we look at health we have to unpack emotion': More soundbites from Transforming Health

Experts on using technology to change patient behavior and other topics.

The big driver of healthcare investment in tech isn't Silicon Valley; It's the patient

The big driver of healthcare investment in tech isn't Silicon Valley; It's the patient

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Digital health experts discussed how tech is disrupting the healthcare industry at the MM&M Transforming Healthcare conference.

Evidence-based patient access programs

Evidence-based patient access programs

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At the Asembia Specialty Pharma summit, speakers described a healthcare ecosystem in which specialty products will represent nearly half of all drug spending.

Sorrell praises Trump economy, warns about Amazon, China

Sorrell praises Trump economy, warns about Amazon, China

The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.

Marketers share how they use ad safety tech to help pharma clients feel comfortable

Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.

Six weeks until the Cannes Lions: Here's what we know

Six weeks until the Cannes Lions: Here's what we know

Record year for brands, fewer celebrities, lower volume of entries expected and much more.

Top 40 Healthcare Transformers of 2018

Top 40 Healthcare Transformers of 2018

Here are the 40 upstarts and veterans who are transforming the healthcare industry.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

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Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

Jay Appel, Bristol-Myers Squibb

Jay Appel, Bristol-Myers Squibb

Jay Appel is executive director of Bristol-Myers Squibb.

Sundeep Bhan, Prognos

Sundeep Bhan, Prognos

Sundeep Bhan is cofounder and CEO of Prognos.

Jeffrey Brewer, Bigfoot Biomedical

Jeffrey Brewer, Bigfoot Biomedical

Jeffrey Brewer is cofounder, president, and CEO of Bigfoot Biomedical.