Avanir marketing chief on selling first-in-class therapies

Avanir marketing chief on selling first-in-class therapies

Avanir's success with Nuedexta sparked the attention of several suitors. In 2014 the company reached a deal to be sold to Otsuka Pharmaceutical for around $3.5 billion

Why competing agencies are joining forces to give parents more time off

Why competing agencies are joining forces to give parents more time off

Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.

ZS' Pete Mehr on embracing and adapting to change

ZS' Pete Mehr on embracing and adapting to change

Mehr was recently promoted to lead customer-centric marketing solutions at ZS Associates.

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

Are you happy with your paycheck?

Are you happy with your paycheck?

Help us compile the most accurate and meaningful picture of salaries, job satisfaction, and trends in the healthcare market. And be entered to win one of three $200 AmEx gift cards.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Digitas Health LifeBrands' Susan Manber on telling a healthy story

Digitas Health LifeBrands' Susan Manber on telling a healthy story

The chief planning officer of North America talks about strategy and how to tell an engaging health story.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

Panel: Why data is the first step in telling a human story

Panel: Why data is the first step in telling a human story

The ability to pair data with a story or a human emotion is often easier for women.

Concentric promotes three as managing partner departs

Concentric promotes three as managing partner departs

The healthcare agency promoted three executives to SVP and said a search for a new president is underway.

Why Healthcare Needs "Mad Women"

Why Healthcare Needs "Mad Women"

Besides being the right thing to do, elevating woman leaders confers a competitive edge to companies, a fact confirmed by multiple studies.

Why are We Still Shortchanging Women in the Workplace?

Why are We Still Shortchanging Women in the Workplace?

Why would any CEO tolerate a corporate culture that holds people back?

The Medicines Company appoints former Biogen exec to lead commercial activities

The Medicines Company appoints former Biogen exec to lead commercial activities

Tony Kingsley will oversee the company's daily operations and commercial activities.

MM&M's Hall of Femme: 20 women to watch

MM&M's Hall of Femme: 20 women to watch

The MM&M Women to Watch, part of our inaugural Hall of Femme, salutes 20 aspiring healthcare commercial and marketing execs distinguishing themselves.

MM&M's Hall of Femme: 16 women leaders who changed the industry

MM&M's Hall of Femme: 16 women leaders who changed the industry

The 16 women profiled here number among those who have bridged the gender gap in agencies, biopharma, and medtech.

Be a better mentor, says Baxalta's Leonardi

Be a better mentor, says Baxalta's Leonardi

Too often left undiscussed is that a powerful business case can be made for more frequent and focused mentorship.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

Bayer creates new role: VP of comms for consumer health

Bayer creates new role: VP of comms for consumer health

He plans to expand the company's consumer health marketing.

Second-generation IBM star pushes for partnerships

Second-generation IBM star pushes for partnerships

With a lead role in IBM Watson's bold gambit to transform healthcare, Kathy McGroddy-Goetz ranks as one of the enterprise's most important individuals.

At Work With: Cello Health's Jon Bircher

At Work With: Cello Health's Jon Bircher

"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.

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