Five things for pharma marketers to know: Wednesday, August 24, 2016

Five things for pharma marketers to know: Wednesday, August 24, 2016

Retzlaff files a complaint against Turing; Pfizer to buy antibiotics from AstraZeneca; Mylan's marketing for EpiPen faces criticism

Reimbursement rather than Brexit more likely to impact how drugmakers order global launches

Reimbursement rather than Brexit more likely to impact how drugmakers order global launches

The current reimbursement climate is more likely to impact how drugmakers order their global product launches than the U.K.'s vote to exit the E.U.

Bolstered by new data, Radius Health focuses on unmet needs in the osteoporosis market

Bolstered by new data, Radius Health focuses on unmet needs in the osteoporosis market

Only one new osteoporosis drug has been approved over the last six years.

Five things for pharma marketers to know: Monday, August 8, 2016

Five things for pharma marketers to know: Monday, August 8, 2016

Valeant reorganizes executive team; experimental asthma drug developed by Novartis shows promising results; Teva launches generic Gleevec

Fitbit hires Walgreens exec as digital health VP

Fitbit hires Walgreens exec as digital health VP

The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.

Healthcare marketers still pushing to address the gender gap

Healthcare marketers still pushing to address the gender gap

MM&M's 2016 Hall of Femme honorees talk about who inspires them, describe their "Raphael moments," and share their experiences as women leaders.

Video: MM&M's Hall of Femme

Video: MM&M's Hall of Femme

Here's everything you missed or may want to revisit from MM&M's inaugural Hall of Femme event in June.

Christine Coyne on the moment with a male boss that influenced her career

Christine Coyne on the moment with a male boss that influenced her career

A story about a boss giving away a woman's bonus to a man based on his breadwinning status resonated with Hall of Femme attendees.

Saatchi's Roberts placed on leave for comments on gender diversity

Saatchi's Roberts placed on leave for comments on gender diversity

The reaction from social media was swift and brutal, with figures from all levels of the advertising industry blasting Roberts for his comments.

With Gender Issues, Details Matter

With Gender Issues, Details Matter

Were we trying to celebrate these women for having made hard-won progress in gender parity while also perpetuating a stereotype about them?

Moving Forward — Without the Promotion

Moving Forward — Without the Promotion

Until now, your superiors have promoted you. Now it's your responsibility to show why you belong.

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

Avanir marketing chief on selling first-in-class therapies

Avanir marketing chief on selling first-in-class therapies

Avanir's success with Nuedexta sparked the attention of several suitors. In 2014 the company reached a deal to be sold to Otsuka Pharmaceutical for around $3.5 billion

Why competing agencies are joining forces to give parents more time off

Why competing agencies are joining forces to give parents more time off

Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.

ZS' Pete Mehr on embracing and adapting to change

ZS' Pete Mehr on embracing and adapting to change

Mehr was recently promoted to lead customer-centric marketing solutions at ZS Associates.

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

Are you happy with your paycheck?

Are you happy with your paycheck?

Help us compile the most accurate and meaningful picture of salaries, job satisfaction, and trends in the healthcare market. And be entered to win one of three $200 AmEx gift cards.

At Work With: Kantar Health's Tom Haskell

At Work With: Kantar Health's Tom Haskell

The co-founder of Mapquest.com talks about his move from online mapping to healthcare, and what he likes most meeting with clients.

Digitas Health LifeBrands' Susan Manber on telling a healthy story

Digitas Health LifeBrands' Susan Manber on telling a healthy story

The chief planning officer of North America talks about strategy and how to tell an engaging health story.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

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