They're not hiding their love or disdain for reform, including one who says the law brings bias into the exam room.
Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.
EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.
Growing client demand encouraged the agency to make its HCP content capabilities official.
How potential alignment between drug companies and physicians, via the EHR, could extend brand reach.
Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.
A survey by Athenahealth/ePocrates indicates that the digital habits of med students are in sync with those of their professional peers
Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.
The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.