Health

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

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Pure Communications CEO Andrea Johnston will lead the combined agency.

Healthcare marketers: Don't forget about the baby boomers

Healthcare marketers: Don't forget about the baby boomers

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Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

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He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Bayer creates new role: VP of comms for consumer health

Bayer creates new role: VP of comms for consumer health

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He plans to expand the company's consumer health marketing.

Easy navigation beats out trustworthiness for health info, survey finds

Easy navigation beats out trustworthiness for health info, survey finds

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Consumers are more likely to use health information websites they find easier to navigate than those perceived as trustworthy, like government sites, new research shows.

2016 Wellness Forecast: Smart Stuff, Angry Debates and More

2016 Wellness Forecast: Smart Stuff, Angry Debates and More

We love smart stuff. Smartwatches track our daily activity, smart fabrics monitor vital signs, smart shoes navigate our journeys and smart drugs boost cognitive functioning.

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