A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?
The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.
The jury said the year's best work in the category was a public-health campaign.
Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.
Amy Molyneux is co-founder and EVP of Meta.
Thomas Goetz is the CEO and co-founder of Iodine.
Stephanie Tilenius is CEO and co-founder of Vida Health.
SXSW's health track finally got a seat at the big-kids table.
The organization is now called Havas Health & You and continues to be led by Donna Murphy.
Pure Communications CEO Andrea Johnston will lead the combined agency.
Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.
He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.
He plans to expand the company's consumer health marketing.
Consumers are more likely to use health information websites they find easier to navigate than those perceived as trustworthy, like government sites, new research shows.
We love smart stuff. Smartwatches track our daily activity, smart fabrics monitor vital signs, smart shoes navigate our journeys and smart drugs boost cognitive functioning.