Leadership

Leadership Exchange: Social Listening

Leadership Exchange: Social Listening

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Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.

Leadership Exchange: Launching at the Speed of Digital

Leadership Exchange: Launching at the Speed of Digital

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It's no secret that speed matters in customer interface. Marc Iskowitz settles into the moderator's seat to find out how biopharma—an industry not known for moving with rapidity—is digitally shifting its commercial model into a higher gear

Leadership Exchange: Transforming Patient Advocacy

Leadership Exchange: Transforming Patient Advocacy

It's an entirely different day for patient advocacy, yet we've only scratched the surface. Advocates and their pharma counterparts discuss what's standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate

Leadership Exchange: Reconcilable Differences

Leadership Exchange: Reconcilable Differences

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Get on a plane. Pick the right people. Use less e-mail. More SOPs. Marc Iskowitz asks seven execs from both sides of the agency-client divide how to partner despite rising challenges ALL PHOTOGRAPHS THROUGHOUT BY ERICA BERGER

Leadership Exchange: 21st Century Promotion

Leadership Exchange: 21st Century Promotion

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From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.

Leadership Exchange: Engaging the Digital Natives

Leadership Exchange: Engaging the Digital Natives

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Striking the right tone in health communications with digital-savvy Millennials is tricky. Marc Iskowitz asks seven experts for some of the keys to facilitating that conversation

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill?

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As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and opportunities

Leadership Exchange: Thinking More Like a Patient

Leadership Exchange: Thinking More Like a Patient

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A major information explosion is just the tip of the iceberg in the paradigm shift that is taking place between pharma, marketers and the patients that they serve. James Chase asks experts from across the patient-to-pharma spectrum how the industry can negotiate the new environment to successfully put patients first

Leadership Exchange: Partnering to Prosper

Leadership Exchange: Partnering to Prosper

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As the industry continues to evolve, so must the agency/client relationship. How can pharma clients and their partners collaborate successfully in the face of mounting pressures? James Chase chairs a candid discussion of seasoned execs from both sides

Leadership Exchange: Small Size, Big Prize

Leadership Exchange: Small Size, Big Prize

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An esteemed panel of marketers from small biotech companies discusses the unique challenges and opportunities of bringing novel products to market. James Chase moderates the session

Leadership Exchange: Adding Value

Leadership Exchange: Adding Value

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With pharma transforming more rapidly than ever, seven industry vets chart a road map for meeting a changed industry's challenges. James Chase led the discussion.

Leadership Exchange: If We Could Start Over...

Leadership Exchange: If We Could Start Over...

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Pharma marketing is not without its flaws. Last month, seven seasoned industry execs discussed what they might change if they had a clean slate. James Chase kept the peace.

Leadership Exchange: Are We Patient-Centric?

Leadership Exchange: Are We Patient-Centric?

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Industry experts discuss what it means to truly put patients first, where pharma often falls short and what can be done to rectify this. James Chase chairs the debate

Leadership Exchange: Issues with Co-Pay

Leadership Exchange: Issues with Co-Pay

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Co-pay initiatives rank among the most hotly debated topics in healthcare marketing today. Pharmas and healthcare providers love them. Payers and PBMs... not so much. Why is that? James Chase takes the moderator's chair

Leadership Exchange: Do We Need Reps?

Leadership Exchange: Do We Need Reps?

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Seven industry experts evaluate advances and opportunities in non-personal promotion to physicians, and debate whether brands really need to deploy sales forces. James Chase chairs the discussion

Leadership Exchange: 3 Screens, 1 HCP

Leadership Exchange: 3 Screens, 1 HCP

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Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for HCP audiences. James Chase moderates

Leadership Exchange: Pact With the Payer

Leadership Exchange: Pact With the Payer

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How can Marketing and Managed Markets evolve an already complex relationship to meet the new demands of payers? Our expert panel, led by James Chase, has plenty of candid suggestions

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