Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.
Karthic Bala is head of data strategy at Condé Nast.
Susan Dorfman is chief commercial officer of CMI/Compas.
Donna Murphy is global CEO of Havas Health & You.
The strong start to 2018 means the firm is on track to hit financial targets for the year, said Michael Roth.
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
Omnicom's healthcare revenue was up 2.7% in Q1
The two organizations will partner on content including personal stories and expert advice.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Not only isn't print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it's thriving in a most unlikely environment: the point of care
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
The agency issue, people moves, and a series of restructures top the list.
The digital health startup was founded in 2015.
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
WebMD reportedly lays off 10% of workforce; Roche blocks Herceptin biosimilar with patent suit; insurers cover Collegium's Xtampza over Purdue's OxyContin
Emmy-nominated Maia Samuel becomes executive director of expanded Haymarket Content Lab; Bernadette Casey promoted to executive director of Haymarket Content Hub.
Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.
Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.
The goal is to further cement point of care as a mainstream media channel.
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
The deal is worth roughly $2.8 billion.
Amgen and Teva raise prices of leukemia drugs twice this year; Roche acquires diabetes app; docs use Snapchat to share patient scans
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Bayer, Eli Lilly, GlaxoSmithKline, and Sanofi have suspended advertising on the show, according to news reports.
Healthcare is sometimes about life or death, but is almost always about quality of life, says the EVP of health system products and strategy.