Media

AOL lands J&J marketing vet

AOL lands J&J marketing vet

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Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.

Adults increasingly using ADHD medications

Adults increasingly using ADHD medications

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Express Scripts notes that these prescriptions may not, in fact, be for ADHD.

Off-label guidance may not be publishing boon

Off-label guidance may not be publishing boon

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The FDA's proposed upgrade to its off-label distribution guidelines has some new features, but experts say it is unclear if this means more dollars will flow toward reprints.

New owner to publish MedAdNews biannually

New owner to publish MedAdNews biannually

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A month after UBM Canon closed the B2B magazine, marketing firm Outcomes LLC announced its return to twice-a-year publication.

FTC wants media to be wary of ads

The agency says outlets need to rethink running ads that make false claims.

The year's most popular stories

The year's most popular stories

Our year-end list captures the 10 that sparked heaviest interest.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

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The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Elsevier sends wave of takedown requests

Elsevier sends wave of takedown requests

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Elsevier is taking a hard-line posture against several different universities, asking them to take down scholarly research.

Japan investigates cancer "articles"

The Heath, Labor and Welfare ministry says a publisher passed off advertorials as articles.

Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs

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EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.

AMA has closed the book on American Medical News

AMA has closed the book on American Medical News

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American Medical News's 55-year publishing history ended September 2, although the website will be maintained through the end of the year.

Big Pharma pulls back on publishing

Big Pharma pulls back on publishing

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A research team found that Big Pharma has pulled back on publications despite doubling or even quadrupling research and development budgets

Boehringer takes health and diabetes onto dance floor

Boehringer takes health and diabetes onto dance floor

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The company has partnered with Univision on a dance competition that supports health and weight loss. The segment, called Ritmo Dieta, will run for 13 weeks on the variety program Sábado Gigante.

Blogs may smooth ups, downs of breast cancer: study

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For women suffering from breast cancer, online tools appeared to be helpful in battling depression, a randomized trial showed.

Professional Media briefs: September 2013

Professional Media briefs: September 2013

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News on JAMA Ophthalmology, the New England Journal of Medicine, Elsevier and Oxford University Press

Informed patients mean productive office visits: study

Informed patients mean productive office visits: study

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A study published in JAMA Internal Medicine shows that encouraging patients to read up on a topic beforehand could make office visits more productive

MedPage Today broadens its scope

MedPage Today broadens its scope

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MedPage Today's new VP and global editorial director, Ivan Oransky, has a goal in mind: to make the resource even more top-of-mind among the medical community by broadening and deepening its content and engagement

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

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Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

AMA to shutter newspaper amid ad turmoil

AMA to shutter newspaper amid ad turmoil

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American Medical News' 55-year publishing run will come to a close this year, the AMA, its publisher, said today.

WebMD caps search, chooses in-house CEO Schlanger

WebMD caps search, chooses in-house CEO Schlanger

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David Schlanger is the company's new chief executive, a role he's filled on an interim basis since May.

A Parkinson's app for patients that took its cue from HCPs

A Parkinson's app for patients that took its cue from HCPs

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Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.

OPDP sends Warning Letter to Acorda

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The ad watchdog flagged the drug maker for what it said was yet another misleading Ampyra promotional piece.

Professional Media briefs: August 2013

Professional Media briefs: August 2013

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News on Scientific Communications Group, Elsevier and the American Medical Association

DeepDyve gives its users five minutes of free access

DeepDyve gives its users five minutes of free access

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DeepDyve has expanded its content-streaming service to allow users to look at entire articles for five minutes, after which they can choose from several purchase or rental options

Omnio is expanding its point of view

Omnio is expanding its point of view

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A refreshed version of the Omino app will be viewable in both portrait and landscape modes, as well as including a variety of other new features

New MedPage editor wants to give more clinicians a voice

New MedPage editor wants to give more clinicians a voice

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Reuters Health's former executive editor has plans for cultivating a broader, richer experience for MedPage Today readers. He's already got a list of writers he's looking to recruit.

Professional Media briefs: June 2013

Professional Media briefs: June 2013

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News on Oxford University Press, Barash's Clinical Anesthesia and UBM Medica

Doximity adds an iPad app—and 40,000 new members

Doximity adds an iPad app—and 40,000 new members

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Professional physician network Doximity hit two milestones this spring: membership hit 160,000 US physicians and the network released an iPad app that will help doctors better leverage the network

Velcade uses "iPatient" to spur sales

Velcade uses "iPatient" to spur sales

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Velcade has rolled out an "iPatient" sales app to help invigorate the brand

Professional Media briefs: May 2013

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News on the American Diabetes Association, MedCity News, UBM Medica and the American College of Physicians

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