Media

JAMA feature aims to spark debate and hits a nerve

May 02, 2012

Journals are a curious media form in that they provide fodder for debate on medical topics, but not a forum in which to hold one. Enter JAMA's new Viewpoint feature.
 

Journal article targets FDA misstep on Aricept

March 22, 2012

The FDA approval of 23-mg donepezil (Aricept) conflicted with the opinions of its own reviewers and breached the agency's own regulatory standard, authors write in a BMJ article, leading to misleading consumer and physician ad campaigns that put patients at risk.
 

Company news: GlaxoSmithKline, AstraZeneca, Nature Publishing

March 22, 2012

GlaxoSmithKline is building its first new UK factory in almost 40 years, the firm said, spurring jobs while breaking new ground at some of its current locations.
 

Company news: WebMD, Wiley-Blackwell and Eli Lilly/Boehringer Ingelheim

March 07, 2012

WebMD the Magazine is now part of the iPad app world.
 

Company news: Publicis and the American Heart Association

February 22, 2012

Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd.
 

Jobson Medical files for chapter 11 debt relief

February 03, 2012

Jobson Medical Information Holdings filed for chapter 11 bankruptcy in New York Thursday, the company said, part of an effort to amend and extend its credit and strengthen its balance sheet.
 

P&G signals plans to cut ad costs by shifting to digital media

February 01, 2012

Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.
 

Elsevier begins outreach as push-back on publisher threatens to widen

February 01, 2012

An online protest, which had more than 2,500 supporters as of Wednesday morning, has pulled the scientific publishing industry into a fight between the publishers and the published.
 

Behind WebMD's PE courtship, a business model under pressure

December 23, 2011

WebMD's talks with private equity firms come amid an advertising slump, and going private could buy the firm time to retool its business model while insulating it from activist investors like Carl Icahn.
 

How Genentech cut journal ads across all Avastin indications

December 05, 2011

Well before the FDA revoked Avastin's approval in breast cancer, Roche's Genentech unit deeply cut the professional media plan for the drug, the company said.
 

Remedy Health buys HealthCentral, promises broader ad reach

November 29, 2011

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
 

Springer in deal to buy Wolters Kluwer pharma-related journals

November 09, 2011

Wolters Kluwer reached an agreement to sell its pharma-related marketing and publishing services unit to Springer Science+Business Media, the firms said today.
 

Despite decline, ghostwriting in papers still common: study

October 25, 2011

Researchers analyzing the prevalence of ghostwriting in leading medical journals over more than a decade saw a decline but found inappropriate authorship remained all too common.
 

Company news: KnowledgePoint360 Group and Publicis Healthware

September 27, 2011

KnowledgePoint360 Group split its largest medical communications agency, Acumed, into two divisions, the company said, spawning conflict shop CircleScience.
 

HealthiNation pushes videos to Roku players

September 27, 2011

As the market for syndicated video heats up, Roku signed a deal enabling its TV set-top players to stream programs from HealthiNation.
 

Majority of pharma journal ads not FDA-compliant: study

August 17, 2011

Four out of five ads analyzed in a study of physician-directed pharmaceutical advertising would definitely not pass FDA muster, or might have trouble doing so, said researchers. Their findings may have implications for the FDA, DDMAC and the "Bad Ad" program.
 

Patients prefer health media sites to user-generated content for medical info, says survey

May 03, 2011

Consumers continue to trust health magazines, websites and WebMD more than user-generated contribution sites like Wikipedia, Facebook or Twitter for medical information, according to a survey.
 

iRep lets docs sign an iPad for samples

January 19, 2011

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.
 

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

January 10, 2011

Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.
 

GSK taps Omnicom's PHD as media agency of record

December 20, 2010

GlaxoSmithKline tapped Omnicom's PHD as media agency of record on all of its healthcare products, ousting incumbent WPP's MediaCom.
 

GSK shortlists 20 in US Rx advertising review

December 16, 2010

A sprawling review of GlaxoSmithKline's advertising business on US pharmaceutical brands is down to a shortlist of 20 agency networks.
 

New journal hopes to capitalize on growing specialty pharmacy niche

November 04, 2010

Pharmacy Times launched a new title, Specialty Pharmacy Times, which will focus on policy, regulatory and legal issues, as well as product reviews, reimbursement and new clinical trends in specialty pharmacy.
 

New cancer journal tackles advances in research

November 02, 2010

The American Association for Cancer Research will launch a new journal -- Cancer Discovery -- in April 2011. The peer-reviewed journal will focus on research spanning cancer science and medicine, including news, commentaries, and "Research Watch" summaries of important journal articles.
 

Walgreens partners with Epocrates to highlight drug rebates

October 20, 2010

Walgreens is hoping physicians will consider its "Prescription Savings Club" list of over 8,000 brand and generic drugs before deciding which script to write for underinsured or cash-strapped patients. Epocrates will provide point of care access to the list via mobile device starting today.
 

Elsevier launches case report-only surgery journal

September 23, 2010

Elsevier launched the International Journal of Surgery Case Reports (IJSCR), a new online journal dedicated exclusively to case reports. Upon acceptance for publication, authors will need to pay close to $400 to publish.
 

The Little Blue Book publisher rebrands, expands offering

September 21, 2010

A year after purchasing WebMD's The Little Blue Book, a referral directory for docs, mdHub changed its name to HCPlexus, and expanded its offerings to include, among other things, an iPad leasing program.
 

Medscape.com tops with docs, says report

August 31, 2010

Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.
 

iVillage, QualityHealth deal connects media with marketing

August 26, 2010

Marketing firm QualityHeath says a partnership with website iVillage will potentially expose more women to its pharma-sponsored content while giving clients better control over DTC media spend.
 

Two-for-one: Quadrant pairs journal titles for advertisers

August 24, 2010

Quadrant HealthCom united two titles - The Female Patient and OBG Management - under an alliance providing advertisers with a "ping-pong" opportunity for campaigns.
 

ASCO Post launches in print, and online

August 19, 2010

The American Society of Clinical Oncology (ASCO) and Harborside Press launched the inaugural print issue of ASCO Post in June, and launched a website home for the title yesterday.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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