Media

On Facebook, 97% of brands still rely on organic reach, says BBDO study

On Facebook, 97% of brands still rely on organic reach, says BBDO study

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For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Five things for pharma marketers to know: Tuesday, September 13, 2016

Five things for pharma marketers to know: Tuesday, September 13, 2016

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Drugmakers routinely pay ghostwriters to write industry-funded research articles; Horizon to buy Raptor for $800 million; WellDoc partners with J&J

WebMD's Leming on audience development and lessons from CNN.com

WebMD's Leming on audience development and lessons from CNN.com

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The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.

Remedy Health Media launches new series: a peek into patients' lives

Remedy Health Media launches new series: a peek into patients' lives

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Remedy Health, taking a cue from Humans of New York, offers snapshots of patients' stories.

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.

About.com launches first standalone health site Verywell

About.com launches first standalone health site Verywell

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Verywell.com presents physician-reviewed health and wellness content that aims to be "gentler" than other health websites.

Five things for pharma marketers to know: Friday, April 8, 2016

Five things for pharma marketers to know: Friday, April 8, 2016

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Analyst survey says docs want outcomes benefit from PCSK9s; Allergan licenses early-stage Alzheimer's drugs; Pfizer and IBM partner in Parkinson's disease

Five things for pharma marketers to know: Wednesday, April 6, 2016

Five things for pharma marketers to know: Wednesday, April 6, 2016

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Pfizer and Allergan call off merger; the FDA approves second biosimilar; NEJM comes under fire

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Remedy Health Media names new chief marketing officer

Remedy Health Media names new chief marketing officer

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Sandor Marik, previously of Business Insider and Condé Nast, will lead the publisher's marketing and audience development strategy.

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

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They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

Stat may be just what the doctor ordered

Stat may be just what the doctor ordered

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Rick Berke, executive editor of Stat, talks about the title's strategy to make health, medicine and life sciences content compelling and deliver this news to a general audience.

Leadership Exchange: Social Listening

Leadership Exchange: Social Listening

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Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.

Five things for pharma marketers to know: Wednesday, December 2, 2015

Five things for pharma marketers to know: Wednesday, December 2, 2015

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Negative news coverage of statins may lead people to stop taking their medication; second patient dies in Zafgen obesity drug trial; Gilead defends pricing

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

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Company's vaccines chief credits campaigns aimed at grownups with driving US demand for blockbuster vaccine. The remaining cohort will be harder to capture.

The MM&M Weekly News Quiz: Friday, October 23, 2015

The MM&M Weekly News Quiz: Friday, October 23, 2015

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Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

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Theranos posted the lengthy response on the news section of its website on Thursday, then bragged on Twitter that its statement was 3,000 words longer than the WSJ story.

Medical Advertising Hall of Fame names 2016 inductees

Medical Advertising Hall of Fame names 2016 inductees

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This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.

The MM&M Weekly News Quiz: October 2, 2015

The MM&M Weekly News Quiz: October 2, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 25, 2015

The MM&M Weekly News Quiz: September 25, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 18, 2015

The MM&M Weekly News Quiz: September 18, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Publicis Health Media launches data offering

Publicis Health Media launches data offering

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The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

The MM&M Weekly News Quiz: September 11, 2015

The MM&M Weekly News Quiz: September 11, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 4

The MM&M Weekly News Quiz: September 4

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

The MM&M Weekly News Quiz: August 21

The MM&M Weekly News Quiz: August 21

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

Editor's Desk: Kim Kardashian West's tempest in a bottle

Editor's Desk: Kim Kardashian West's tempest in a bottle

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Could Kardashian West's now-notorious Diclegis social post be more than an OPDP case study?

Everyday Health expects growth from consolidated offerings and specialty brands

Everyday Health expects growth from consolidated offerings and specialty brands

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The media company said orphan drugs and specialty medicines, like PCSK9 inhibitors, will drive the company's business going forward.

Everyday Health names new EVP

Jed Savage replaces Scott Wolf.

Five things for pharma marketers to know: Friday, April 17

Five things for pharma marketers to know: Friday, April 17

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The FDA approves generic Copaxone; AstraZeneca's experimental lung-cancer drug demonstrates that it can delay disease progression; PhRMA CEO John Castellani to step down

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