Media

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

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They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

Stat may be just what the doctor ordered

Stat may be just what the doctor ordered

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Rick Berke, executive editor of Stat, talks about the title's strategy to make health, medicine and life sciences content compelling and deliver this news to a general audience.

Leadership Exchange: Social Listening

Leadership Exchange: Social Listening

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Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.

Five things for pharma marketers to know: Wednesday, December 2, 2015

Five things for pharma marketers to know: Wednesday, December 2, 2015

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Negative news coverage of statins may lead people to stop taking their medication; second patient dies in Zafgen obesity drug trial; Gilead defends pricing

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

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Company's vaccines chief credits campaigns aimed at grownups with driving US demand for blockbuster vaccine. The remaining cohort will be harder to capture.

The MM&M Weekly News Quiz: Friday, October 23, 2015

The MM&M Weekly News Quiz: Friday, October 23, 2015

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Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

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Theranos posted the lengthy response on the news section of its website on Thursday, then bragged on Twitter that its statement was 3,000 words longer than the WSJ story.

Medical Advertising Hall of Fame names 2016 inductees

Medical Advertising Hall of Fame names 2016 inductees

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This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.

The MM&M Weekly News Quiz: October 2, 2015

The MM&M Weekly News Quiz: October 2, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 25, 2015

The MM&M Weekly News Quiz: September 25, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 18, 2015

The MM&M Weekly News Quiz: September 18, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Publicis Health Media launches data offering

Publicis Health Media launches data offering

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The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

The MM&M Weekly News Quiz: September 11, 2015

The MM&M Weekly News Quiz: September 11, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 4

The MM&M Weekly News Quiz: September 4

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

The MM&M Weekly News Quiz: August 21

The MM&M Weekly News Quiz: August 21

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

Editor's Desk: Kim Kardashian West's tempest in a bottle

Editor's Desk: Kim Kardashian West's tempest in a bottle

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Could Kardashian West's now-notorious Diclegis social post be more than an OPDP case study?

Everyday Health expects growth from consolidated offerings and specialty brands

Everyday Health expects growth from consolidated offerings and specialty brands

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The media company said orphan drugs and specialty medicines, like PCSK9 inhibitors, will drive the company's business going forward.

Everyday Health names new EVP

Jed Savage replaces Scott Wolf.

Five things for pharma marketers to know: Friday, April 17

Five things for pharma marketers to know: Friday, April 17

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The FDA approves generic Copaxone; AstraZeneca's experimental lung-cancer drug demonstrates that it can delay disease progression; PhRMA CEO John Castellani to step down

Doximity to launch Apple Watch app

The app for the smartwatch includes secure encrypted messaging.

Print ads surface on programmatic exchanges

Time Inc., according to AdAge, has begun selling print ads for its magazines on exchanges.

MM&M's top reads of 2014

MM&M's top reads of 2014

A look at the content that grabbed most reader interest over the past year.

Haymarket launches psychiatry news, CME site

Haymarket Media launched the site PsychiatryAdvisor.com today.

Clinical researchers dip toe into social media

Clinical researchers dip toe into social media

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Researchers are increasingly using social media to recruit patients, albeit oftentimes in an arms-length manner.

FDA Twitter guidance greeted with caution

FDA Twitter guidance greeted with caution

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Guidance on promoting products in 140 characters and correcting misinformation serves as a guarded green light, says one observer.

Texting threatens pagers, work-life balance

Texting HCPs may be speedy, but a study finds some built-in risks.

Publicis, Facebook ink deal

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains.

Ad chides Gilead "greed" over Sovaldi pricing

The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."

AOL lands J&J marketing vet

AOL lands J&J marketing vet

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Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.

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