Media

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

By

The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.

MM&M's top 5 stories in November 2016

MM&M's top 5 stories in November 2016

By

How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans "controlled" launch of CAR-T therapy

Five things for pharma marketers to know: Monday, November 28, 2016

Five things for pharma marketers to know: Monday, November 28, 2016

By

J&J in talks to buy Actelion; Novo Nordisk pulls ads on Breitbart News; Takeda to market Ninlaro in Europe

Physicians still rely on medical journals but turn to the web when they have only 10 minutes

Physicians still rely on medical journals but turn to the web when they have only 10 minutes

By

Drugmakers can do a better job of organizing dosing information, safety information, and clinical data on their brand websites, a new survey found.

Merck Consumer Health CMO on who makes healthcare decisions

Merck Consumer Health CMO on who makes healthcare decisions

By

Merck Consumer Health CMO Atilla Cansun also talks about about why the company is focused on preparing society for an average lifespan of 100 years.

Best Film or Video of 2016

Best Film or Video of 2016

By

GlaxoSmithKline's campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.

The EpiPen Debate Reveals Gap in Industry's Pricing Defense

The EpiPen Debate Reveals Gap in Industry's Pricing Defense

"Standard economic concerns like price elasticity fall out of the equation when people simply have no choices. No one buys an EpiPen for fun," Dr. David Katz writes.

On Facebook, 97% of brands still rely on organic reach, says BBDO study

On Facebook, 97% of brands still rely on organic reach, says BBDO study

By

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Five things for pharma marketers to know: Tuesday, September 13, 2016

Five things for pharma marketers to know: Tuesday, September 13, 2016

By

Drugmakers routinely pay ghostwriters to write industry-funded research articles; Horizon to buy Raptor for $800 million; WellDoc partners with J&J

WebMD's Leming on audience development and lessons from CNN.com

WebMD's Leming on audience development and lessons from CNN.com

By

The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.

Remedy Health Media launches new series: a peek into patients' lives

Remedy Health Media launches new series: a peek into patients' lives

By

Remedy Health, taking a cue from Humans of New York, offers snapshots of patients' stories.

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids

Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.

About.com launches first standalone health site Verywell

About.com launches first standalone health site Verywell

By

Verywell.com presents physician-reviewed health and wellness content that aims to be "gentler" than other health websites.

Five things for pharma marketers to know: Friday, April 8, 2016

Five things for pharma marketers to know: Friday, April 8, 2016

By

Analyst survey says docs want outcomes benefit from PCSK9s; Allergan licenses early-stage Alzheimer's drugs; Pfizer and IBM partner in Parkinson's disease

Five things for pharma marketers to know: Wednesday, April 6, 2016

Five things for pharma marketers to know: Wednesday, April 6, 2016

By

Pfizer and Allergan call off merger; the FDA approves second biosimilar; NEJM comes under fire

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

By

WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

Remedy Health Media names new chief marketing officer

Remedy Health Media names new chief marketing officer

By

Sandor Marik, previously of Business Insider and Condé Nast, will lead the publisher's marketing and audience development strategy.

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

By

They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

Stat may be just what the doctor ordered

Stat may be just what the doctor ordered

By

Rick Berke, executive editor of Stat, talks about the title's strategy to make health, medicine and life sciences content compelling and deliver this news to a general audience.

Leadership Exchange: Social Listening

Leadership Exchange: Social Listening

By

Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.

Five things for pharma marketers to know: Wednesday, December 2, 2015

Five things for pharma marketers to know: Wednesday, December 2, 2015

By

Negative news coverage of statins may lead people to stop taking their medication; second patient dies in Zafgen obesity drug trial; Gilead defends pricing

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

By

Interpublic's dedicated group extended its brief beyond North America.

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

By

Company's vaccines chief credits campaigns aimed at grownups with driving US demand for blockbuster vaccine. The remaining cohort will be harder to capture.

The MM&M Weekly News Quiz: Friday, October 23, 2015

The MM&M Weekly News Quiz: Friday, October 23, 2015

By

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

Theranos fights back against scrutinizing WSJ reports with 6,000-word post

By

Theranos posted the lengthy response on the news section of its website on Thursday, then bragged on Twitter that its statement was 3,000 words longer than the WSJ story.

Medical Advertising Hall of Fame names 2016 inductees

Medical Advertising Hall of Fame names 2016 inductees

By

This year's inductees are C.Marshall Paul and Scott Cotherman. Ken Begasse Sr. will receive the 2016 Lifetime Achievement Award.

The MM&M Weekly News Quiz: October 2, 2015

The MM&M Weekly News Quiz: October 2, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 25, 2015

The MM&M Weekly News Quiz: September 25, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

The MM&M Weekly News Quiz: September 18, 2015

The MM&M Weekly News Quiz: September 18, 2015

Test your knowledge in this week's edition of the MM&M Weekly News Quiz

Publicis Health Media launches data offering

Publicis Health Media launches data offering

By

The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

OPINION

Email Newsletters