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News

Google revamps scramble the SEO playbook

May 24, 2013

Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session
 

Business Briefs: Merck and Forest Labs

May 23, 2013

Merck's proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest Labs CEO Howard Solomon announces his coming retirement.
 

US awards GSK $200M to fight "superbugs"

May 23, 2013

GSK and the US Department of Health and Human Services inked a deal to fund development of new antibiotics, an area where clinicians face a dearth of new options.
 

Mayo device helps monitor heart patients from afar

May 22, 2013

Device maker Preventice says the peel-and-stick monitor has the potential to go beyond the critical care market and into the sports world.
 

Belushi, Savient observe Gout Awareness Day

May 22, 2013

The actor and patient heads up a roundtable posted on the advocacy site CreakyJoints.
 

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

May 21, 2013

A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise.
 

Pharmas dial back reprints spend, floor it on digital to reach HCPs

May 20, 2013

Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
 

Ex-NFLer, Sanofi talk anaphylaxis

May 20, 2013

The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation.
 

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

Roche's Rituxan successor receives high marks

May 16, 2013

Genentech's blockbuster follow-up shows promise in preliminary Phase III data
 

Pharmas are cool with YouTube but fear Twitter

May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
 

Tarceva diagnostic brings new indication

May 15, 2013

Tarceva picks up a first-line indication and a companion diagnostic
 

Astellas shutters OSI and Perseid, lets 200 US staff go in R&D reorg

May 14, 2013

It was a particularly grim Monday for 200 Astellas employees in the US, who were informed that they were being let go and it was their last day with the company.
 

Merck's Heller on how to get more women into the C-suite

May 14, 2013

Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business.
 

FDA gut-checks DTC clarity

May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
 

J&J's Janssen looks to the margins with hep C agent

May 14, 2013

J&J scored an unexpected "priority review status" for its HCV agent simeprivir, whose initial approval is expected to be with interferon.
 

FDA move gives Purdue edge in painkiller market

May 13, 2013

Generic Opana ER got the go-ahead from FDA, exposing the drugmaker to generic competition -- unlike Purdue, whose tamper-proof painkiller won standalone status.
 

Culture of innovation has a sales value, study says

May 13, 2013

Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance.
 

GSK adds competitor to COPD market

May 10, 2013

The FDA approved the Breo/Ellipta combo, but analysts are wary about its potential to go beyond the COPD indication in the US.
 

Actavis may buy Warner Chilcott

May 10, 2013

Already the world's third-largest generics maker, Actavis stands to gain if it can seal the deal
 

Agency Spotlight

Click here for MM&M’s guide to Healthcare Agencies
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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