Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

News

Researchers spot $213B of wasteful drug spending

June 19, 2013

For a country bent on healthcare cost control, findings represent an opportunity: authors say nearly 8% of the nation's total outlay could have been avoided.
 

R&D chief's spring-cleaning sweeps through Merck labs

June 18, 2013

Roger Perlmutter has begun to trim the fat off Merck's lackluster pipeline.
 

Pay-for-delay deals can go on, Court rules, but not without legal risk

June 17, 2013

The Supreme Court split the baby on "pay-for-delay" settlements, allowing them to continue but opening manufacturers that make them up to lawsuits.
 

J&J expands pipeline in prostate cancer

June 17, 2013

The pharmaceutical behemoth is betting at least $650 million on the Aragon Pharmaceuticals Ph. II drug.
 

Surprise! Researchers find MedLegal isn't social media's enemy

June 17, 2013

Execs told Weber Shandwick that internal hurdles such as insufficient expertise and unclear ROI measures are really what's keeping them from the social-media mix.
 

Myriad's loss a win for innovation, say the victors

June 13, 2013

Merely isolating genes can't win you a patent, said the Supreme Court -- and that stands to fuel scientific inquiry in the age of personalized medicine
 

Study shows old-school meds as effective as Enbrel

June 12, 2013

A cocktail of older meds works as well as Enbrel, a study found, but docs are already comfortable with prescribing the biologic and aren't likely to switch therapies.
 

Twitter-Everyday Health deal means targeted Tweets

June 11, 2013

An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info
 

Did you make the cut? MM&M Awards finalists announced

June 11, 2013

Following two comprehensive rounds of scoring by more than 100 independent industry judges, the results are in for the MM&M Awards 2013.
 

Lilly, MDLinx launch oncology journal app

June 11, 2013

The aggregation tool builds out Lilly's roster of research apps.
 

Weight-loss category expands by one

June 11, 2013

Eisai brings Belivq to 20,000 US pharmacies, along with 200 sales reps and a physician marketing push.
 

Pill-plus value adds beat brand names in the age of ACOs

June 10, 2013

The effectiveness of new drugs is in decline, says an analysis, and researchers say comparative studies should look beyond efficacy measures.
 

AstraZeneca buys respiratory specialist Pearl Therapeutics

June 10, 2013

The drug maker eases the burden on its Symbicort franchise by scooping up Pearl for $510 million.
 

Amarin launches unbranded triglyceride info site

June 06, 2013

The launch is part of its overall marketing program, which includes deploying 275 sales reps to market the drug which officially launched in January.
 

High deductibles linked to lower Rx fills and cancer screenings

June 05, 2013

A study highlights medical service trends among patients with high-deductible plans but lacks insight on health impact and long-term costs.
 

Novartis readying 2014 filing for lung cancer drug

June 04, 2013

Novartis is advancing its "breakthrough" lung cancer drug into Phase III based on promising Phase I data.
 

Group aims to elevate point-of-care marketing

June 03, 2013

Seven companies specializing in patient education and point-of-care media are banding together to form a trade group called the Point-of-Care Communications Council, or POC3 for short.
 

GSK gets 2 cancer pills approved, but a deeper question is left unanswered

May 30, 2013

GSK's newest cancer approvals highlight a problem that stalks progress with personalized medicines.
 

Impact and importance of patient preference still TBD

May 29, 2013

JAMA's look into the impact of patient centric care shows that a broader scope is needed to understand the financial and health impact of active patients and how doctors perceive what it means to be engaged with patients.
 

With iPad push, Merck gets global right

May 27, 2013

Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.
 

Agency Spotlight

Click here for MM&M’s guide to Healthcare Agencies
 Subscribe to the RSS for this page  [view all our RSS feeds here]
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Accountable Care Organizations Acquisition Adherence Advertising App Cardiovascular Clinical Trial Diabetes FDA Generic Generic Drugs Health Affairs Healthcare Reform Journal Articles Layoffs Mobile Obesity Oncology OPDP Patent Cliff Patents Research & Development Rheumatology Social Media Women's Health

Topics

Consumer
Continuing Medical Education (CME)
Digital
Direct to Consumer
Direct to Patient
Downsize
Education & Awareness
FDA
Label
Legal
Online
Over the Counter
Promotion
Public Relations
Sales Force
Trend

Sectors

Agency
Biotech
Government
Media
Pharmaceutical
Suppliers & Vendors

Verticals

Business
Marketing & Communications
Regulatory
Research & Development

Events

Awards

Archives

Issue Archive
Sitemap
 

© 2013 Haymarket Media, Inc.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions