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News

Pharmas dial back reprints spend, floor it on digital to reach HCPs

May 20, 2013

Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
 

Ex-NFLer, Sanofi talk anaphylaxis

May 20, 2013

The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation.
 

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

Roche's Rituxan successor receives high marks

May 16, 2013

Genentech's blockbuster follow-up shows promise in preliminary Phase III data
 

Pharmas are cool with YouTube but fear Twitter

May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
 

Tarceva diagnostic brings new indication

May 15, 2013

Tarceva picks up a first-line indication and a companion diagnostic
 

Astellas shutters OSI and Perseid, lets 200 US staff go in R&D reorg

May 14, 2013

It was a particularly grim Monday for 200 Astellas employees in the US, who were informed that they were being let go and it was their last day with the company.
 

Merck's Heller on how to get more women into the C-suite

May 14, 2013

Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business.
 

FDA gut-checks DTC clarity

May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
 

J&J's Janssen looks to the margins with hep C agent

May 14, 2013

J&J scored an unexpected "priority review status" for its HCV agent simeprivir, whose initial approval is expected to be with interferon.
 

FDA move gives Purdue edge in painkiller market

May 13, 2013

Generic Opana ER got the go-ahead from FDA, exposing the drugmaker to generic competition -- unlike Purdue, whose tamper-proof painkiller won standalone status.
 

Culture of innovation has a sales value, study says

May 13, 2013

Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance.
 

GSK adds competitor to COPD market

May 10, 2013

The FDA approved the Breo/Ellipta combo, but analysts are wary about its potential to go beyond the COPD indication in the US.
 

Actavis may buy Warner Chilcott

May 10, 2013

Already the world's third-largest generics maker, Actavis stands to gain if it can seal the deal
 

Orexigen, Vivus remain in weight-loss limbo

May 09, 2013

Quarterly reports show that that the weight loss category remains a cool one, but studies indicate that even the best marketing plan will have to overcome payer and pricing issues.
 

Studies show cheaper drugs don't add up to greater use

May 09, 2013

Two studies released show that the story behind lower consumer healthspend isn't about generics improving health.
 

J&J consolidates, rebrands Ethicon units

May 08, 2013

Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face.
 

WebMD on the hunt for new business

May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
 

WebMD CEO out after a year

May 07, 2013

The portal announced Tuesday that Cavan Redmond, who took the top job there just weeks shy of one year back, is no longer with the company.
 

All-oral Hep C race heats up as AbbVie receives "breakthrough" status

May 07, 2013

AbbVie joins BMS in gaining Breakthrough Therapy designation for a Hep C combo
 

Agency Spotlight

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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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