Rebranding

HBA launches new look and programming

HBA launches new look and programming

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The Healthcare Women's Business Association's new look comes with a side of new programming in an effort to reach more women in more places.

CVS changes name

Parent company CVS Caremark is changing its name to better reflect "its broader health care commitment."

J&J consolidates, rebrands Ethicon units

J&J consolidates, rebrands Ethicon units

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Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face.

Company news: Time, Takeda, Amylin, PwC

Time Inc. targeted media brand focuses on pharma; Takeda and Amylin call it quits on obesity partnership; PricewaterhouseCoopers builds regulatory intelligence unit

Euro RSCG Life shops are rebranded as Havas Life

Euro RSCG Life shops are rebranded as Havas Life

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The Euro RSCG Life agencies are switching to the name Havas Life as one of Havas's big networks rebrands, the holding company said Monday.

McCann renames global health network in bid to broaden beyond drug advertising

McCann renames global health network in bid to broaden beyond drug advertising

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McCann Healthcare Worldwide changed its name to McCann Health, and five of its six US agencies rebranded to align more closely with their parent, the network said today.

Saatchi shop rebrands to sharpen specialty focus

Saatchi shop rebrands to sharpen specialty focus

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Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.

Endo rebrands to move beyond roots in pain drugs

Endo rebrands to move beyond roots in pain drugs

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Endo is restructuring, bringing its four operating units under the same corporate roof and rebranding to reflect its diversification out of its origins in pain and urology drugs.

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