Digital Health
What is a digital medicine, exactly? Akili co-founder Adam Gazzaley explains
March 14, 2018MM&M spoke with Gazzaley about what's next for Akili, how he defines "digital medicine," and where the field is currently positioned on the hype cycle.
Scanning FDA's New Approach to Digital Health
February 01, 2018FDA Commissioner Dr. Scott Gottlieb has been saying all the right things regarding digital health.
Five things for pharma marketers to know: Wednesday, January 17, 2018
January 17, 2018Celgene reportedly in talks to buy Juno; Novartis' Kymriah receives fast-track reviews in U.S. and Europe; BI's Gilotrif gets expanded approval in lung cancer
Can digital tools really change patient behavior?
January 16, 2018New research calls into question the behavioral effects of some digital health tools.
Five things for pharma marketers to know: Wednesday, January 10, 2018
January 10, 2018Maker of Botox biosimilar Evolus files IPO; pharma execs expect major acquisitions in 2018; J&J and Bayer win Xarelto reversal verdict
MM&M's 5 most-read technology stories of 2017
December 28, 2017Digital innovation in Japan, health-tech trends, and social media top the list.
MM&M'S most-read stories of 2017
December 26, 2017Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
Rejuvenan Global Health names Hudson Cutler communications AOR
December 12, 2017The digital health startup was founded in 2015.
Five things for pharma marketers to know: Thursday, December 7, 2017
December 07, 2017UnitedHealth Group to buy DaVita primary care unit for $4.9 billion; Roche drug combo doubles lung-cancer survival in trial; study: FDA programs expedite drug approval
What happens as marketers shift from algorithms to AI and other 2018 predictions
December 06, 2017Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
Experts weigh in: How will health technology advance in 2018?
December 06, 2017Innovation-minded executives share their thoughts and predictions for the year ahead.
Five things for pharma marketers to know: Tuesday, December 5, 2017
December 05, 2017Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds
Five things for pharma marketers to know: Monday, December 4, 2017
December 04, 2017CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech's experimental hypertension drug; Republicans repeal Obamacare's individual mandate
Five things for pharma marketers to know: Friday, December 1, 2017
December 01, 2017FDA approves first Apple Watch health accessory; medical charity shared data with pharma donors; FDA approves opioid-addiction treatment
Amazon sets its sights on healthcare
November 29, 2017How worried should the industry's other major players be?
How working with Apple inspired Jeff Tangney to found Doximity
November 27, 2017The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.
First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence
November 20, 2017Technology like this could expand further to form better collaborations between pharma, payers and organized providers.
Five things for pharma marketers to know: Tuesday, November 14, 2017
November 14, 2017FDA approves first digital pill; biotech companies race to develop cancer-fighting microbiome drugs; Loxo and Bayer reach $1.55 billion deal for rare cancer drugs
AI Drug Design Could Save Lives
October 03, 2017AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.
How Pablo Graiver plans to solve the problem of clinical-trial recruitment
September 26, 2017The CEO and founder of Antidote talks about what inspired him to start the company, which recently received funding from Merck.
Digital Healthcare: Is It For Real?
August 31, 2017The coming digital revolution will change a lot of things, but I guarantee this: It won't replace the importance of the patient-physician relationship.
Why use health plan apps? To search for specialists and understand drug coverage
August 29, 2017Consumers younger than the age of 45 were most likely to use an app developed by their health plan.
Five things for pharma marketers to know: Monday, July 31, 2017
July 31, 2017FDA launches digital health pre-certification pilot; J&J's experimental RA drug raises safety concerns; AstraZeneca gets breakthrough status for Imfinzi
Five things for pharma marketers to know: Wednesday, July 5, 2017
July 05, 2017Amgen and Teva raise prices of leukemia drugs twice this year; Roche acquires diabetes app; docs use Snapchat to share patient scans
Five things for pharma marketers to know: Wednesday, June 28, 2017
June 28, 2017Lawmakers delay healthcare bill vote; Merck affected by cyberattack; more young people are having strokes
Five things for pharma marketers to know: Thursday, June 1, 2017
June 01, 201750% of consumers say they will share their health data with tech giants; pharma CEOs expect pricing proposal from Trump administration; FDA approves generic versions of Strattera
Apple helps a blind drummer and nonverbal teen thrive in new spots
May 22, 2017Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.
Admetsys wins the 2017 MM&M Startup Showdown
May 02, 2017The artificial pancreas can provide value to the health system.
Five things for pharma marketers to know: Friday, April 7, 2017
April 07, 2017The FDA rejected an outcomes update to the Januvia label; digital-health funding dropped in Q1 of 2017; the FDA approves 23andMe's genetic test
Darine Ghanem, Roche
April 04, 2017Darine Ghanem is head of the scientific communications excellence group at Roche.
