MM&M Awards

GSK, the only company with multiple options to treat COPD and asthma, launched this campaign to increase awareness of its Ellipta Portfolio.

Stand Up To Cancer created a new Clinical Trials section of its website to dispel myths about clinical trials, as well as encourage more diversity among trial participants.

The Get Up Alarm Clock can make the difference between literally staying in bed and succumbing to the depression, versus feeling strong enough to get up and live.

To create genuine empathy in its salesforce, this audio experience immersed listeners in the shockingly painful world of an obese woman — the voices in her head and voices around her.

Zac’s Play Day is the story of a zebra going to the playground, but so much more.

This disease-education campaign, running across TV, print and radio, is a truly one-of-a-kind pharma activation.

The Nature Calls campaign has been extremely successful in reaching and educating physicians about nocturia.

To introduce Aimovig, a breakthrough migraine treatment, this launch broke outside the usual pharma model to show life unfiltered.

This lovable pair of eyes journeys across an immersive multichannel universe composed of TV, custom print, high-impact digital media, a complete website redesign and a YouTube channel.

This lighthearted, eye-catching launch empathetically shows that heads are special.