This issue includes the 2020 MM&M/Elevate Healthcare Marketers Trend report and features on online health communities and behavioral marketing campaigns.
Two behavioral marketing campaigns illustrate challenges resonating with patients
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.
A new deal with healthcare marketers, but let’s not shake on it
Industry veteran Frank X. Powers, Elevate Healthcare’s cofounder and managing partner, has witnessed how pharmaceutical, device and diagnostics companies have contended with the ebb and flow of marketing budgets over the years.
MannKind version 2.0: CEO Michael Castagna faces his biggest test yet with Afrezza reboot