Read the September 2019 digital edition
The September issue includes features on HCP engagement, data innovation, social determinants of health and more.
Print Issue: September 01, 2019
Agency insiders discuss the reality of AR and VR
Industry leaders provide examples of when the technologies have worked — and when they haven’t.
Programs fueled by AI have captured the imagination of healthcare marketers
Programs fueled by machine learning, natural language processing and other AI techniques have captured the imagination of healthcare marketers. Here are three that solved vexing problems.
Infographic: If we treated gun violence as a public health issue
With the mass shooting epidemic reaching pandemic status, the U.S. should treat this crisis as a public health issue. Doing so with smoking and traffic fatalities led to reduced deaths.
Healthcare system won’t be fixed by lower drug prices alone
Even if drug manufacturers lower prices, it won’t fix the U.S healthcare system.
Why every drug should have a social-care strategy (but most don’t)
Health systems and payers want to transform care by minding the social determinants of health. But if a social revolution is brewing, shouldn’t life sciences be doing more to embrace it?
Inside two campaigns that unlock the broad potential of behavioral marketing
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
Cannabis company CMO brings conventional thinking to unconventional biz
Upstart NorCal Cannabis brings aboard experienced marketer Joel Lunenfeld to help brand something that’s never been branded before.
Let’s disrupt this deep dive into the millennials’ journey
Corporate buzzwords are all the rage, but communicators need to do a better job of using plain, direct and colorful language to communicate with each other while sparing the BS.
ZDoggMD is redefining the scope and tone of physician influence on social media
Dr. Zubin Damania is known across the social media universe as ZDoggMD.
