Programs fueled by machine learning, natural language processing and other AI techniques have captured the imagination of healthcare marketers. Here are three that solved vexing problems.
Infographic: If we treated gun violence as a public health issue
With the mass shooting epidemic reaching pandemic status, the U.S. should treat this crisis as a public health issue. Doing so with smoking and traffic fatalities led to reduced deaths.
Healthcare system won’t be fixed by lower drug prices alone
Health systems and payers want to transform care by minding the social determinants of health. But if a social revolution is brewing, shouldn’t life sciences be doing more to embrace it?
Inside two campaigns that unlock the broad potential of behavioral marketing
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
Cannabis company CMO brings conventional thinking to unconventional biz
Corporate buzzwords are all the rage, but communicators need to do a better job of using plain, direct and colorful language to communicate with each other while sparing the BS.
ZDoggMD is redefining the scope and tone of physician influence on social media