Industry leaders provide examples of when the technologies have worked — and when they haven’t.
Programs fueled by machine learning, natural language processing and other AI techniques have captured the imagination of healthcare marketers. Here are three that solved vexing problems.
With the mass shooting epidemic reaching pandemic status, the U.S. should treat this crisis as a public health issue. Doing so with smoking and traffic fatalities led to reduced deaths.
Even if drug manufacturers lower prices, it won’t fix the U.S healthcare system.
Health systems and payers want to transform care by minding the social determinants of health. But if a social revolution is brewing, shouldn’t life sciences be doing more to embrace it?
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
Upstart NorCal Cannabis brings aboard experienced marketer Joel Lunenfeld to help brand something that’s never been branded before.
Corporate buzzwords are all the rage, but communicators need to do a better job of using plain, direct and colorful language to communicate with each other while sparing the BS.
Dr. Zubin Damania is known across the social media universe as ZDoggMD.